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Tuesday, March 19, 2013

Bing Adds Site Move Tool to Webmaster Tools

A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure around internally or changing your whole site address, the Site Move tool in Bing Webmaster Tools wants to help your site survive the move.

Similar to a 301 redirect, the new Site Move tool is used to tell Bing that you have permanently changed URLs from one location to another. You can find it under the Diagnostic & Tools area of Bing Webmaster Tools.

When using the tool, you must first select whether you're changing your site architecture by moving URLs from one folder or file name within your current site or whether you're changing your entire site address.

If you're changing the entire site, you should first set up that new site in Bing Webmaster Tools. Then you can choose to move from one verified site to another quite easily. Bing provides step-by-step documentation for how the tool works.

The Site Move tool doesn't replace the need for 301 redirects on your server or for canonical tags in your documents. Visitors coming to your old URLs from any source will still need redirects in place to get them to the new location.

This tool simply redirects Bing Bot and helps Bing Webmaster tools keep your site URLs straight. Over time, Bing will know the new location of the URLs and return them in the results.

The jury is out on what happens to link juice or other page authority signals Bing keeps track of.

According to a comment from Duane Forrester on the Bing blog, you're also still responsible for managing your own canonical URLs.

"We do not automatically track canonical and remap," he said. "But if your canonical remains the same, and you redirect the main page, the canonical should still remain valid."

There are restrictions to the tool. Before using the Site Move tool, you must set up proper redirects on your URLs. Bing will check the validity of the redirects to make sure they can be resolved at the new location. Additionally, once you use the tool to move a site, you will not be able to move the new URL locations for at least six months.


Tuesday, March 12, 2013

10 Proven Ways to Market the Website





Check out these 10 ways you can pull in visitors to your website:

 1. Search engine optimization

SEO is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for. 

2. Blogging and guest blogging

Offering free, original content on your site can help bring new visitors and set you apart from the competition. By including a link to your website in your biography at the end of your guest post, you can draw in new visitors from a source that likely gets much more traffic than your current blog or website.

3. Pay per click (PPC)

Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Simply choose keyword phrases and the search engine will help you get your ad in front of your target market, wherever they might be looking on the Web.

4. Retargeting

Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back. Using this type of advertising helps you reach visitors who leave without conversion — which is about 98 percent of all your traffic — and makes retargeting a valuable strategy in getting those visitors to come back and convert. You’ve already worked hard to get people there, but most leave…so get them to come back to make sure you’re not throwing away that money you’ve already spent.

5. Facebook ads

Millions of people use Facebook every day (they had 483 million daily active users in December 2011) and the average U.S. Facebook user spends eighthourspermonth on the site. And it’s not only popular with teenagers and college students — all types of demographics are now regular users of the social network. Additionally, according to a study from Nielsen, people are 68 percent more likely to remember seeing an ad with social context than without. Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who “like” other pages, among other options such as age and interests. Plus, it’s a cost-effective way to bring in new traffic — you can set a daily budget, pay for clicks, or pay when people see your ad. Similar to Google AdWords, you’re piggybacking off of Facebook’s traffic in order to bring those visitors to your website.

6. YouTube

Creating videos and posting them to YouTube can help your content get found on YouTube itself. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media. Although going “viral” is certainly desirable, it’s important to remember that not every video needs to get a million views to successfully drive traffic to your website.

7. Email marketing

 Email marketing is a great tool because most people need to be engaged multiple times before they buy. It’s been around for years, and is still one of the strongest ways to engage potential and current customers. Give people a compelling reasons to subscribe (contests, great content, insider information, etc.) and then continually send great content so they don’t unsubscribe. Encourage them to return to your website on a regular basis by showing them what they’ve missed since they last visited — perhaps it’s a new product, blog posts, whitepapers, videos, or something else.

8. Word of mouth (forums/Facebook fan pages, etc.)

When you’re looking for a new salon to get a haircut, or a great restaurant in a neighboring town, you probably turn to trusted friends, family, or online sources to discover the best rated and reviewed options. These sources are key points for driving traffic for your website, too. Focus on building connections with your fans and followers in order to gain positive reviews and word of mouth recommendations. You can also participate in related forums or comment on blog posts in order to plug your company without coming off as too promotional.

9. Social media
Similar to email marketing, social media helps you communicate with your potential customers and encourage them to buy. Again, you should provide compelling reasons to “like” your Facebook page or follow you on Twitter, but you should also share content that gets them visiting your blog or interacting with your brand on a regular basis to remind them why they stopped by your website in the first place. Social media is also a great tool for word of mouth marketing; it helps you see what people are talking about and what recommendations they provide. It’s also a great tool for customer service inquiries and real-time communication when a crisis hits.

10. PR

Building your reputation and influence is an important part of driving traffic to your company website. Through public relations strategies, you can brand yourself as an expert in your niche and build your credibility. Doing this can increase your conversion rates and build your brand awareness. For instance, by serving as a source in journalist’s articles, the outlet typically provides a linkback to your website — which is usually great traffic that converts well, all while building your reputation. Plus, when you’re mentioned on a big press outlet — a trusted source for many people — they ultimately trust you more. Press releases can also help drive traffic and generate interest in your product or service.

Wednesday, March 6, 2013

Author Rank

Author Rank is Google gathering various signals across the internet about the author and his work and using it as a Ranking Factor.  However, at the time of this publication there has not been any conformation that Google is using Author Rank as part of their Algorithm.

 

Author Rank And AuthorRank Are The Same Thing?

Some people such as AJ Kohn  use the spelling AuthorRank. While others like Mark Traphegan spell it Author Rank.  There is really no difference in the two as far as definition goes.  The spelling is different and that is about it.  The spelling AuthorRank could have originated because of the spelling for PageRank.  PageRank is a ranking factor in Google’s Algorithm.  Although PageRank and Author Rank are different, they may become two of the strongest parts of Google’s algorithm if Author Rank becomes a ranking signal.


Monday, February 25, 2013

How To Write Numeric Code Of Facebook Page/Profile For Facebook?







As you have seeing in some status of Facebook that after clicking on the status it will be redirect to Facebook Fan Page Or someone Facebook Profile.Now it is solved for everyone and is out for you. So for this you have to get ID of that target first and the golden formula by which you can create your working URL In your Facebook status easily.


Today I Am Going To Tell You How To Get Numeric Code With Link Of Facebook Page?




You Have Seen Some Message Like This...

1. Copy this two lines :-

@+[267642143271329:0;@+[311722825508110:0]

2. Paste on the comment line

3. Cut off the +

4. Press "Enter"

And See The Magic....................

These All Are Facebook Page Names And When You Enter That Code In Comment There Appears A Facebook Page Name With There Link.


Monday, February 18, 2013

10 Ways To Get 100 Extra Visitors To Your Website Today!

10 Ways To Get 100 Extra Visitors To Your Website Today!

1. Yahoo!Answers
2.Social Bookmarking
3.Squidoo
4.Guest Blogging
5.Forum Posting
6.Twitter
7.Facebook
8.Blog Commenting
9.Article Marketing
10.Link Bait

Guest Posting:

Guest blogging is a great way to generate free traffic – all you have to invest is the time to write an article. Get in touch with the most popular blogs in your industry and ask if they’ll let you write a guest post. Most website owners will have no objections to having other people write free content for them


Forum Posting:

Find the forums in your industry with the largest user base, start posting there and become an active community member. Most forums will allow you to leave a link to your website in your post signature, so the more you post the more traffic you get.





Twitter:

Every time I write new content I post it to twitter. If you use the right keywords and make your tweet interesting enough you can get a lot of clickthroughs just from people searching. 

 


The idea of “link bait” refers to creating content that is so extremely useful or entertaining it compels people to link to it.

 

Monday, February 11, 2013

Seo Trends Observed For The Year 2013



Social Media will play a focusing role on SEO
Social signals have been the talk of the SEO world this year but it is expected that in 2013, they will become an even more prominent part of Google’s algorithm.

Increased importance for Google + Authorship
Google aims to use the authorship as a tool to find out who are the best content providers and reward their rank higher than other

Google get tough on Guest Posts / Spammy Content
Guest posting will become a troublesome SEO technique now if it carries any unnatural link/anchor text, or is submitted to poor quality blogs, Google will penalize it.

Increased trend For Mobile-Friendly Websites
It is predicted that throughout 2013, Google will increase the weight of mobile optimisation in their algorithm meaning that sites optimised for mobile devices will rank better.

Google will focus on location-Based Search Results
The optimization for Google Places is a “must” in 2013

Monday, February 4, 2013

20 Ways to Get More Website Traffic This Year

  1. Focus on content creation. Good content markets itself. When you put the effort into building and promoting great pieces of content, the natural result is more traffic to your website via shares and referrals.
  2. Add social sharing buttons to your website. Don’t assume that your readers will take the initiative to share your content on their own. Instead, make it easy for your site to accrue more visitors from social networking sites by adding social sharing buttons to your company’s blog posts.
  3. Answer questions on social networking sites. When you see people asking questions online, provide whatever helpful information you can. Doing so will earn you both website traffic and customers for life.
  4. Distribute press releases for actual achievements. While you shouldn’t abuse press release distribution websites to promote insignificant accomplishments, take advantage of this traffic stream whenever you have something noteworthy to share.
  5. Use SEO responsibly. Don’t over-optimize your website, but do make use of current SEO best practices (which put the emphasis on looking “natural”) to let the search engines know where they should list your site in the natural search results. High rankings will result in plenty of new visitors to your website.
  6. Invest in your website’s blog. By publishing high-value posts consistently, you’ll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts.
  7. Share slide decks and other presentations. Posting informative materials to sites like Slideshare and Scribd will help you to increase both brand awareness and website traffic through exposure to new markets and new potential customers.
  8. Build a killer email newsletter. When readers find valuable email newsletters, they tend to share them with others. If your current email followup sequence is lackluster, making improvements here could result in significantly more referral traffic.
  9. Publish a helpful podcast. Similarly, producing a regular, high-quality podcast will increase referred website visitors, while reaching new visitors through podcast directories.
  10. Deploy infographics. Infographics get shared more often than most other types of content. This makes them ideal candidates for traffic generation campaigns that make use of content marketing.
  11. Run a YouTube channel. YouTube is one of the web’s largest search engines, making it a great way to expose new audiences to your brand. As an added bonus, your videos may be listed in Google’s blended search results, leading to even more traffic!
  12. Ask visitors to share your site with others. Simply asking your visitors to forward your articles to others or share them on their social networking profiles is a great way to quickly boost page views.
  13. Write guest posts for top industry sites. Ask other websites in your industry if you can pen guest posts for their blogs. Having your content featured there isn’t just great for traffic – it’s a good way to build your perceived authority as well.
  14. Connect with influencers in your niche. Having an authority figure in your industry share just one of your blog articles can result in a tremendous amount of new traffic, subscribers and buyers, so make relationship building a key part of your company’s marketing strategy.
  15. Pay attention to up-and-coming social networks. Newer social networks like Tumblr and Pinterest are sprouting up all the time. Because there can be a significant “first adopter” advantage to the people that establish a presence on these sites early on, keep an eye out for these future opportunities.
  16. Eliminate website errors. If the search engines aren’t able to index your website properly (which can occur due to a number of different errors), you may not be receiving all the search traffic you should be. Check your Google Webmaster Tools account for information on common problems.
  17. Add pillar content to your website. Every website should have at least a few pieces of “pillar” content — in-depth, well-written content that will always be of interest to readers — to help drive traffic via person-to-person sharing.
  18. Over-deliver on your company’s products or services. From a word-of-mouth traffic standpoint, over-delivering can’t be beat. When you go above and beyond in your industry, customers will recommend you to others – leading to more traffic and a higher marketing ROI.
  19. Interview experts within your industry. People love hearing from experts, so if you can snag an interview and publish it on your site, you’re in for a big surge of traffic from the authority’s existing audience.
  20. Comment on other websites. Leaving valuable comments on other websites’ blogs can be a great way to build traffic back to your own site. Just be sure to say more in your comment than, “Great post!” or “Thanks for sharing!”