Meta Tag Creation

Meta tags provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide this information in a format that the web crawlers/spiders that visit your site can understand.

Metatag code is inserted into your html code at the head of the document between the and . Meta tags are used by many search engines

Benefits of Meta Tags:

• For pages that have moved
• Opening sequences
• Improve search engine results.

Meta Tag Format:

Metatags and their Uses:

Title :

The title of the web page is perhaps the most important of all meta tags.

Keywords:

Keywords should be separated by commas,with the more important words listed first. Note:Inktomi(acquired by Yahoo!) was said to be the only major search engine that using the keywords meta tage to index sites.

Description:

The page description should be less than 200 words.

Author:

This represents the name of the person who authored the page



Revisit:

This sets the frequency of a spider's return.

Refresh:

This field must contain a URL that refers the page to another link in a specified number of seconds.

Robots:

Web spiders can be restricted using the following Robot meta tags:

• All - Robots may traverse and index the page
• No Index - Robots may traverse but not index the page.
• No Follor - Robots may index the page but not follow it.
• None - Robots may neither index nor traverse the page

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Keyword Analysis

Keyword Analysis

The keyword analysis is used to determine the most productive content and link acquisition strategies. It is also used to create a list of critical phrases that are used to track the success of the SEO campaign.

The process of analyzing which keywords are most likely to deliver the results you seek. keyword analysis utilizes a variety of search engine data to determine which search words and phrases are most likely to bring the greatest ROI to a given website.

A proper Keyword Analysis is always the first step to a solid search engine marketing campaign. The purpose of the analysis is to determine under which search terms your website should be marketed. There are several factors to consider during the keyword analysis process.

The Right Organic SEO Keywords. Having successfully completed hundreds of keyword analyses, we felt that it was time to revisit the organic keyword analysis process. In our original piece we discussed how not all organic keywords are created equal.

Choosing the right keywords involves other factors:

• Relevance of keyword to site and target customer
• Size of site Quality and quantity of on-site content
• Viability of visibility for each keyword
• Volume of searches for each keyword

Steps for Completing an Organic Keyword Analysis

• Evaluate Your Existing Keywords
• Find Keywords form Within
• Speak the Language of your Users
• Examine Your Competitor’s Sites
• Organize / Categorize your Keywords Cull Your Keywords
• Examine the competitive Landscape
• Consider the Search Volume Factor
• Finalize Your Keywords
• Monitor Your Organic Visibility
• Revisit Your Organic Keyword List

Tools Used in a Keyword Analysis

• Keyword Discovery
• Google Adwords Keywords Tool
• SEOBook Keyword Suggestion Tool
• MSN adCenter Labs Keyword Forecast Tool

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Keyword research

Keyword research is one of the most important parts of online marketing. Keyword research is an important part of the overall search engine marketing process.

keyword

A Search engine optimization(SEO) term for a word or phrase that you type into a search engine when looking for a page on the web.

On Page Keyword Characteristics

There are several characteristics that can be applied to the keywords and key-phrases in the context of on-page SEO:

• Prominence
• Density
• Frequency
• Proximity

keyword prominence

Keyword prominence is an important thing in the on-page optimization, prominence is a ameasure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area. Keyword prominence is calculated separately for each importance page area.

keyword density.

Keyword density is a number of keywords to the rest of content on page

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

For example:

you have a 500 word article about keyword RESEARCH, and you are optimizing the word for “RESEARCH ”

Total Word Count: 1500
RESEARCH keyword uses: 18
“RESEARCH” density = (18*100)/1500

Keyword density for “RESEARCH” on the page is 1.2%

keyword frequency

The number of time that a keyword appears on a web page.

keyword Proximity

Keyword proximity refers to the distances between each occurrence of your keyword phrase.

Keyword Research Tools

There many online keyword research tools, and many of them work differently and provide you with different data.

Following is a list of keyword research tools:

Word tracker

Niche BOT

Digital Point keyword suggestion tool

Trellian Keyword Discovery

Apogee Web Consulting free keyword research tool

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On Page Optimization

On Page Optimization is optimizing your website in a right way. On Page Optimization is used to be get a rank better in search engines and improve visitor satisfaction. One must take care about website user interface which should be always targeted for visitors not for search engines. Many companies operates on page optimisation for Seo purpose excluded, but it is not ethical way to do and it can damage the reputation of the website.

Few things for On Page Optimization

• Keyword Research and Analysis
• Page Specific Meta Tag Creation
• Title Tag (Page Title Optimisation)
• Alt Tag Optimization
• Anchor Text Optimization
• Content Placement
• Keyword Density
• Implementation of 301 Permanent Redirect
• Implementation of Google Analytic,s
• Search Engine Verification from Google, Yahoo and MSN
• Submission of XML Sitemap
• Creation of Proper Link Structure
• Creation and Submission of ROR.xml
• Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
• Creating microformats like hcard integration, hrview integration, vCard integration.

On Page Optimisation should be done before starting seo process. And it is good advice to update content regularly on your website and optimised your content each time you update website.On Page Optimisation process is depended upon nature and business of your website. And it should be defined on that basis only.

we are into the seo services focussing on the following websites.

http://www.pothys.com

http://www.cbs.org.in/

http://www.sundarisilks.com

http://mvdiabetesbangalore.in/

http://www.zaras.co.in/

http://www.greenmeadows.in

http://www.pristinewater.in

http://www.cfi.co.in

http://www.abcenviron.com

http://www.prismsurface.com

http://www.greengrace.in/

http://www.rytechoice.com/

http://www.mvdiabetes.com

http://www.mudra.tv

http://tianode.com/

http://www.neomedhospitals.com

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Organic SEO

Organic SEO is a very valuable tool for any business owner. It offers a great way to get more traffic. Organic SEO is also called as a Natural Search Engine Optimization “Natural SEO”, is used to increase the traffic for a website through the search engines by using several techniques . Websites can be optimised with Natural SEO tactics that ensure your site conforms to all the necessary criteria, thus helping it to gain a better natural search position.

If you are someone who is looking to take part in internet marketing, chances are that you may want to consider article submission as an organic SEO technique. Anytime a website achieves a page one natural search engine listing, web traffic is significantly increased. Quality and unique content along with relevant keywords and proper backlinks will move you up the ranking.

The two types of SEO firms, as specifies a comparisons of the different approaches

• Content vs. Technical Loopholes

A search engine optimization company that is truly practicing "organic SEO" recognizes this fact and will refuse SEO work when prospects insist that content addition is not an option. "Artificial SEO" firms, hich embrace a technical loophole philosophy, will allow a company to leave its website exactly as it is, because the work that such firms do is largely technical and is designed to trick the engine into showing content that it would not otherwise.

Certainly, there are acceptable (from the engine’s standpoint) technical aspects that any good search engine optimization company will use, such as relevant page titles and meta tags. But there are many more unacceptable technical methodologies than acceptable ones, including cloaking, redirects, multiple sites, keyphrase stuffing, hidden links, and numerous others. A company practicing "organic SEO" will avoid these.

• Attracting Links vs. Linking Schemes

Inbound links are critical to the success of an "organic SEO". But there are different ways to go about it. Firms that practice true "organic SEO" will look at the website itself and say "How can we make this site something that other sites would want to link to?" A search engine optimisation company using "artificial SEO" will ask, "How can I get links pointing to this site without adding anything of value to it?"

There is a stark contrast between "organic SEO" and "artificial SEO." Of course, any decent search engine optimization company will make certain that a site is listed in all the popular directories, such as the Yahoo Directory, the Open Directory Project, and Business.com. A good search engine optimization company will also continually seek any industry specific directories where your site should be listed. But truly using "organic SEO" means evolving your site into something that holds actual value to your prospects.

Benefits of Organic SEO optimization

• People click more on organically optimized websites
• The search results are long-lasting
• Organic SEO builds greater trust
• Its quite cheaper compared to paid listings
You can achieve organic, or “natural” SEO by,
• Optimizing your content
• Spreading your links
• Including Meta tags and other tag attributes

Organic SEO Guarantees :

One who is a leader in organic search engine optimization and they know how to get the traffic for their website. They can offer these 9 parts of different guarantees to the client,

• Work incredibly hard at moving your site towards the top.
• Perform all search optimizing work using the best possible standards with elite top notch service.
• Monitor results and make all necessary changes.
• Keep you updated and fully informed throughout the entire process.
• Drive ever-increasing traffic to your website.
• Run reports and make all necessary adjustments.
• Develop inbound links for your site.
• Manually submit your website to relevant directories.
• Make your website W3Compliant (recommended optional service).

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SEO PROCESS AND ITS BASICS

Introduction:

The process of improving the websites in order to achieve higher ranking in Search Engines in known as Search Engine Optimization. SEO techniques as plays an important role in internet marketing.The main objective for creating a website by any company is to make aware of about the company and its products / services.

SEO Provides:

• To promote the business at an economical rate
• To increase the site traffic and hence increases the site popularity
• To provide the needed information to the visitors in the best possible time
• To upbeat the competitors site in term of Search Engine Ranking

Why You Need SEO

• 85% of all traffic on the internet is referred by search engines
• 90% of all users don’t look past the first 30 results (most only view top 10)
• Cost-effective advertising

Characteristics of Search Engine Optimization:

• Spider, Indexer, Database, Algorithm
• Find matching documents and display them according to relevance
• Frequent updates to documents searched and ranking algorithm
• Strive to produce “better”, more relevant results than competitors

Types of Search Engine Optimization:

• ON Page Optimization
• OFF Page Optimization

ON Page Optimization:

• Keyword research and Analysis
• Optimization of tilte tags of all important pages
• Optimization of other meta tags (description etc…)
• Optimization of header tags H1, H2, and H3
• Image optimization
• Broken links analysis & correction
• Creation & submission of Yahoo and Google Site Map
• Google analytics setup

 OFF Page Optimization:

• Link Buliding
• Directory Submissions(including DMOZ.org)
• Search Engine Submissions.
• Articles Submission to Directories
• Submission to Social Book Marking website
• Syndicating Rss Feeds
• Press release submission