Search Engine Types

Search Engine :

A place, on the Net, where one goes to find sites about specific information. When you have a Web site and you want people to be able to find it you must go to the search engines and submit your site to them so they will list it.

After you submit your site to them it still may take as long as 3 months before they list it. You may need to re-submit your site every couple months depending on the rules of the search engine.

 

Examples:

Top search engines

Ask (aka 'Ask Jeeves')

Duck Duck Go

Bing

The Internet Archive

Yippy (formerly 'Clusty')

Yahoo!

Mahalo

Google(Giving Opinions & Options Generously Linked Everywhere)

Lycos - Lycos UK

Alta Vista - Alta Vista UK 

MSN (Microsoft)

How web search engines work

A search engine operates in the following order:

1. Web crawling
2. Indexing
3. Searching

Types Of Search Engines :

1. Selection Based Search
   
   

2. Metasearch engine

    

     3. Crawler-Based Search Engines

    4 .Hybrid Search Engines

The Top 5 SEO Mistakes According To Google

The Top five SEO mistakes web owners make when trying to climb to the top of the SERPs.

Mistake Number 1 — Value Proposition (lack of) 

One of the things that most web publishers are guilty of at some point or another is failing to identify exactly why a user should click on their website in the search results. In the midst of tearing your hair out at sliding rankings and just how difficult it is to get decent links, the target of the exercise gets forgotten – not Google itself but the end user. The human being with a credit card and the power to add to the success of a business by bestowing it with custom.

For Google, the lack of a value proposition is the number one error committed in SEO strategy.

Mistake Number 2 — Segmentation

The second biggest failing of many SEO campaigns is adopting too segmented a approach. Google use the analogy of a bento box or dinner plate, with each ingredient in the box or on the plate positioned separately to the other components of the meal. In online marketing teams, this means departments not communicating effectively to streamline web presence and marketing messages.

Mistake Number 3 — Time-Consuming Workarounds

Google advises webmasters to avoid implementing ‘hacks’ rather than spending time focusing on new techniques and updated best practises. It gives the example of using rel=”canonical” on paginated content (which can lead to a loss of content in the indexing) rather than researching, understanding and implementing the new rel=”next” and rel=”prev” markups.

Mistake Number 4 — Getting caught in SEO trends

There is always something new in SEO with new ‘hotspots’ to focus attention on. Google gives the example of keyword density as a buzz word in 2005, with webmaster spending hours rewriting and editing content to get the perfect keyword density in order to rank better. The search engine advises a better approach would have simply been to keep focused on writing great content that compels, informs and engages.

Mistake Number 5 — Slow Iteration

SEO is constantly evolving, making agility a highly valued attribute. Google’s fifth SEO mistake is slow iteration. This can mean instilling processes and procedures that are too rigid, making testing difficult or having too long a work flow that makes approval of web site changes a long, drawn out task.

SEO Over-Optimization Penalty Coming Soon

SEO Over-Optimization Penalty Coming Soon

You thought that spending numerous hours banging away at link building would pay off in the form of higher page ranks, better search engine placement, and even give you the opportunity for potentially targeted traffic.   Unfortunately, due to an exclusive report we’ve dug up, the SEO playground will be soon made fair for all the children to play in.

Google now shows that within the next month or two a host of changes will make over-optimizing your web content, excessive link building and even tricks that were meant to throw GoogleBot off its game will cease, and a newer more highly trained Bot will roll out to make those who do nothing – provided the content is strong – worth everything.  This could cause a shock wave across the SEM world, including:

• Loss of jobs – Those hired to perform massive optimization will no longer be needed;

• Small biz could fold – Those small fries that make money off SEM efforts could fold and go home;

• Lazy get richer – Unfortunately, the lazy could now get richer than hard working gurus;

Basically, those whom have had content laying around for several years that is relevant, non-plagiarized and has been lacking massive link juice will now move to equal grounds with those who work 9-5 to make our sites shine in the eyes of targeted searchers.   Matt Cutts, the Google bad news bearer, explains to the layman that over-optimization is robbing the value of sites which have the best content yet little link activity.

What You Need To Do

As with every wind of change, there is a rebuttal; below are some easy fixes to prepare your site for the inevitable battle with older content that will ensue shortly

• If you have an old domain that is still active yet has nothing on it but ads for buying the Bender Ball, it may be time to slap some really great content on there and nothing but relevant inbound and outbound links.
• Avoid excessive Java scripting, advertisements (which is another issue getting people penalized) and frames.
• Cease your massive comment link building and forum link building efforts; sites that have no content value that lead to your site will be for naught in your link building efforts.
• Remove content that you copied from a site made in 1998 as the domain age will outweigh your keen effort to spin what was once said.
• Purchase a keyword domain.  This strategy has personally got me ranked Top 5 in Google within a week; simply use the Google Keyword Tool, find a highly searched term (example: online games) and use the Go Daddy or any other domain seller’s bulk registration tool to search for as many variations of the keyword you can buy as a domain.  Once bought, slap a WordPress blog (which we all know Google loves blogs) up and create some wonderfully relevant content, using the domain name – the keyword you found in the KWT – as a focus keyword in content while writing as many articles with variations of the keyword as your little fingers can type.
• Keep any necessary adage to text-based only and avoid decorating your new site with banner ads.

These steps will at least keep you competitive and make this newest search engine transformation easier to stomach.  Simplicity will now take over, difficulty will be surpassed, and many sites that you passed up months or years ago in ranking will now be your equal; be prepared for the challenge.

New Google Analytics Social Reports: Measure SMM Value, View Streams

The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports.
In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new Google Analytics social reports allow marketers to measure both the last-click and the “assisted” upper-funnel value of social.
“We are trying to bring together both the on and off-site social actions so marketers have a better idea of how the social web affects their product or brand,” Mui explained. “The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”
In their blog post announcing the launch, the Google Analytics team explains how the new social reports bridge the gap between social media and important business metrics. They wanted to help with three things, they said:

• Identifying the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
• Understanding social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
• Making better, more efficient data-driven decisions in your social media marketing programs

It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. Social isn't easily linked to outcomes, Mui pointed out; upper funnel impact is hard to capture and understand. Social data silos also make it difficult to aggregate and compare activity across channels.

The new social conversions report shows the value of each conversion and allows users to drill down into Assisted vs. Last Interaction Conversions for comparison. It shows Assisted Conversions, Assisted Conversion Value, Last Interaction Conversion, Last Interaction Conversion Value, and Assisted/Last Interaction Conversions, as shown above.

This new report answers the question: What is the value of this specific network? In their blog post Google reminds users: “Remember that you need to define goals and goal values in order to see data in this report, so tailor it to the things that matter to your business. Networks with a higher assisted/last interaction conversions ratio provide greater assisted conversions.”

Google Analytics Social Visitors Flow Pulls Data from Over 400 Channels

The new Social section in Google Analytics breaks down into sections/reports for an Overview, Sources, Pages, Conversions, Social Plugins, and Social Visitors Flow. Currently, they are tracking over 400 networks from around the world on the Visitor Flow side. This report helps you understand where traffic is coming from and how visitors flow through the site, illustrated in a flow chart, as shown above

Some of the networks Google is tracking for these reports are Twitter, Facebook, StumbleUpon, Reddit, LinkedIn, and Quora, to name just a few.

Actual conversations and comments are pulled into GA from Data Hub Partners. Integration of social data hub data applies to public data only; if Google can crawl it on the public web, they can show it. If users are sharing something with a private group on Google+, for example, that won’t show in these new reports.

The Social Plugins report allows marketers access to metrics showing how, when, and where published content is being shared, through social plugins like the +1 button or Share This.

 Social Sources Reports Dig Deeper With Google’s Social Data Hub Partners

 The Social Sources report initially shows two graphs: All Visits and Social Visits via Referral. It shows segmentation of Visits, Pageviews, Avg. Time on Site, and Pages/Visit per Originating Social Network. Users can drill down into each network to see Visits, Pageviews, Avg. Time on Site, Data Hub Activities, and Pages/Visit per activity on that social network

Icons display which of the channels are Social Data Hub Partners such as Google+, Blogger, or Google Groups. Beyond the obvious Google properties, other partners at launch include WordPress, Reddit, TypePad, Gigya, and LiveFire, among others. With these partners, Google can share even deeper information about the activities and conversations happening on the site through the Activities Streams report.

“The idea behind the social data hub is that any network can push the data and Google Analytics will do the legwork,” Mui told us. “We would love to have as many networks as we can participate.”

Social data will be available as part of the Google Analytics exports API. Users can easily export to other programs and mash up with other data, such as Facebook Insights. Facebook is not a Social Data Hub Partner, though Mui noted, “We would love to work with Facebook to find a better way to incorporate their data as well.

Google Plus

Google+ is said to same as Face book that allows the users to share updates, comments, links, photos, videos and messages. Google has also added few integrated services like Google's map and images to Google+ services that can help users to organize social contacts easily within groups of friends.

Google Circles

          You share different things with different people. So sharing the right stuff with the right people shouldn’t be a hassle. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself - just like real life.

Google Hangouts(Chat with more people at the same time)

         With Hangouts, the unplanned meet-up comes to the web for the first time. Let specific buddies (or entire circles) know you’re hanging out and then see who drops by for a face-to-face-to-face chat. Until teleportation arrives, it’s the next best thing.

Instant Upload

          Taking photos is fun. Sharing photos is fun. Getting photos off your phone is pretty much the opposite of fun. With Instant Upload, your photos and videos upload themselves automatically, to a private album on Google+.  All you have to do is decide who to share them with.

Sparks

          Tell Sparks what you’re into and it will send you stuff it thinks you’ll like, so when you’re free, there’s always something cool to watch, read, or share Once we enter fashion means it is automatically add our interest.

The Top 4 Most Important Aspects of SEO

There are many schools of thought as to how best to optimize a website for top keyword placements in search engine results.  The concept of search engine optimization is basically a science, but like most sciences, there is no definitive "right" answer, just a series of practices that tend to work in most circumstances. The search engines such as Google, Yahoo, and Bing, have determined to be key factors in their ranking systems.  Keep in mind all of them should have the overarching concept of RELEVANCE as the prime objective.

1.  Site Architecture – Your site’s architecture can play an important role in how a person or a search engine spider views your content.  Building your website so that pages are accessible and internally linked properly is a key element to optimization.  While there is no "right" way of applying this; think of how a person or a search engine spider may find the most important bits of content on your site.  Is it easy to get to or do they have to go through 3 or 4 directories to get to the good pages?  Are the main pages part of your  main navigation?   Is the site somewhat confusing?  Think from a user AND spider standpoint; normally if a user has a hard time finding information, a search spider will as well.

2.  Code Optimization – The code on your website is going to house the keywords and content.  Having proper optimization within the code is key.  Some HTML tags are deemed less important than they once were, but certain practices still remain and clean code is always good.  For example, if you house tons of CSS code directly on your homepage, a search spider has to wade through all of that before they get to the actual meat of your site, the content.  Be cognitive of what a search engine actually "sees" as this is what you want to be prominent and easily available. 

3.  Content - Content is king!  This is often said and now given all the recent buzz about algorithm shifts with Google, this is becoming more and more applicable.  Without good content, your site is just a bunch of images and code.  Content is going to be relevant to the user experience and the spiders attempt to retrieve the most relevant content data to their search.  Content is often abused by spammers, but relevant, quality content is the basis of the search engines’ thinking.

4.  Back Links – In my early days of learning SEO, I was taught links are "Internet gold".  Backlinks are essentially a vote for your website by other websites.  The quantity and quality of the Backlinks is what the search engines will use to determine your website rankings.  Keep in mind this formula is not a static way to rank  your site. Many factors come into play: the quality of the link, the relevancy of the link, relevancy of the site that’s linking to you, etc, all factor in the "link juice" which helps your keyword rankings.  Content is king, but quality links are the mass support to that king.  

 

Search engine optimization is essentially mastering these four elements. Relying too heavily on one can potentially get you rankings, but your site will not be prepared for inevitable algorithm shifts by the search engines.  If you can get a strong hold on these four things, your site will obtain search engine rankings.  The degree, the execution, the research, and development, are the tricky parts and probably best left to a search engine optimization company.

How To Write SEO Article

If you’ve been wondering how you can rank really high in search engines with seo articles, you’ve come to the right place. I’ve been writing seo articles for a little under a year now and I have more 1st page google rankings than I can count. The truth is that it is extremely simple with a blog. Now of course there are many other factors that play in to ranking really high in the search engines, but that is an entire training in itself. To write seo articles is just one piece of ranking well.
SEO Articles Are About Focus
The biggest thing about writing seo articles is that you have to focus on a keyword phrase. Notice in this article I keep saying the phrase seo articles. Well, more than likely when I’m finished writing this article and go through the rest of my process, it will rank well for the phrase seo articles. There again, it’s not completely predictable because so many other things influence your rankings, even when you can write really good seo articles.
So you start by selecting a keyword phrase that you can write about and actually have it make sense. Nobody wants to read an article that doesn’t read well or provide something of value for the reader. It also doesn’t make any sense to write an seo article that can rank really well and then nobody reads it because it sucks.
Include Your Keyword Through Your SEO Articles