Recover Your Deleted Analytics from Google Trash

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Today, Google launched "Trash Can," which allows users to undo deletes in Google Analytics.Trash Can is a safety net that saves information each time users delete a view, property, or account from Google Analytics.
To use Trash Can, Analytics users simply select an account from the Administration tab and click the Trash Can icon. Then a list of deleted information appears, and users simply check off the information they want reclaimed and hit restore to return the document to its previous state.The only catch is that Trash Can only stores information for 35 days. After that, it gets deleted permanently.While the feature hasn't officially launched for Google Analytics, information is being stored in Trash Can as of today. When the product does appear in Analytics accounts, all deleted information should appear in the Trash Can folder.
Trash Can is a direct response to user feedback, according to a Google rep. "We heard from a lot of users that had mistakenly deleted their accounts, properties, and views. Especially in a multi-user environment, mistakes like this happen too often. Trash Can gives users a safety net, a chance to recover things before being deleted forever."

Visual Dominance for your Brand

Today people have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media.Images and video are dominating Facebook and Pinterest, and that is probably no surprise.

1) Develop a Visual Brand

 The first step to becoming a visual superstar online is to develop your own unique brand.All you really need to do is pick a couple of colors and fonts that you can call your own, and use them relentlessly. Soon enough, your style will become known and easily recognizable just like the Coke font is today.

2) Create a unique Logo 

Logo should use the same colors you have chosen for your brand, but may not use the font. Do keep it along the same lines though. The overall style should be consistent with your brand and the image you want to put across.

3 ) Find out what works in your niche

 Take a look at what experts are doing in your field. Follow them on social media, pop over to their blog. See what kinds of visuals are working for them. This is especially obvious on networks like Pinterest where visuals make or break things. But it actually applies everywhere. So keep your eyes open.

4)Share your visuals directly on social media

Sometimes images will come across ok to a social media network like with Facebook or LinkedIn. But more often than not, you are missing out on better visibility by not sharing your visuals directly when creating your social media post.So if you are looking to dominate a certain social channel, increase your following or just stand out: upload your blog post image directly and get the visual impact you deserve.

 

 

Digital Marketing Expertise

In marketing especially, there are new technologies, tools, and industries popping up each year, so it’s extra important to be vigilant about your abilities.Part of being vigilant with your career is setting goals for personal growth. You can’t learn everything at once, so it’s best to learn a little bit about a lot of things while knowing a lot about just a few that are your specialties.

Study Harder and Smarter

This is a valuable bit of advice for marketers. Depending on your role in your organization, you likely don’t have to know everything about everything, but you should have a reference of knowledge about the subjects that come up on projects.

For instance, if you’re in a meeting with a client or a vendor, and they bring up something about SEO, and you’re really a creative strategist, you need to be able to understand why they would bring that up and how to give an appropriate answer. Your answer may be “we should ask my colleague Jill” or a detailed answer that solves the problem. Stay close to what you know. The knowledge tree of marketing has many big branches, so be sure to not to go too far out on a limb 

Evaluate Your Current Position and Track Progress

If you’re in marketing, you likely have a number of valuable skills. They’re probably right there on your LinkedIn page. Keep in mind, however, there are a lot of other people with those same skills too.
Set benchmarks for yourself in the way that a supervisor might rate you on those abilities and plan a way to build those skills. Those benchmarks might be completing some work tasks more efficiently by learning an online tool, or starting a new collaboration project with colleagues.

Reach Out and Participate 

 Search for local events through websites like Meetup.com and LinkedIn to find groups of professionals in your subject matter. Conferences are publicized and advertised in major media and likely through your personal networks.

Use Twitter chats to connect with influencers and learn from others. Usually moderated by a company or a well known marketing expert, you can simply “lurk” and watch answers come in through the hour long chats, or you can take a risk and contribute what you have learned. If you’re wrong, people are usually helpful enough to guide you to the right answer. If you’re right, you can find a lot of encouragement and support as well.

 

 

 

Google back with Twitter

Twitter and Google have once again reached an agreement to provide Google with access to Twitter full stream of tweets.Commonly called the Twitter “firehose,” the news was formally announced on today’s Twitter earnings call by Twitter CEO Dick Costolo.
Google has always crawled the firehose manually, but within the next three months, tweets will be automatically visible in searches as soon as they're posted.Twitter, which already shares data with Yahoo and Bing, has previously had a similar deal with Google, though Ali Rowghani, chief operating officer at the time, chose not to renew it after two years. The new deal doesn't pertain to advertising revenue, though Twitter reportedly may receive data-licensing revenue.From the brands' perspective, their creative will remain unchanged, as their paid tweets will appear in streams that have already been integrated.

Most search marketing agencies don’t have clients with astronomical marketing budgets. It’s a rare day when an agency lands a client like Proctor & Gamble, which in 2013 spent $234 million on Internet marketing. What you could do with a chunk of change like that! Chances are, you get pumped when a client comes in with a few thousand to spend every month. Most small marketing agencies’ clients don’t even have that.

Can Your Clients Afford SEO in 2015?

In December 2014, a survey of small online marketing agencies found that the reality is a client with a search marketing budget of $500 to $1,500 per month. Every client, whether the budget is on the low end or the high end, expects great things. Small budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.

The survey found that small business clients allocated 36 percent of their marketing budgets to SEO. That’s more than twice the amount spent on other online marketing services (12 percent each to PPC, email marketing, and social media marketing).

Generally speaking, a small business should invest in SEO, but many of the most effective tactics covered here on Search Engine Watchare out of reach. SEO is a far more delicate operation than it was when you could almost effortlessly get endless cheap directory listings and not worry about Panda and Penguin. Those days are long gone. Content marketing is now synonymous with SEO and it is a huge undertaking.SEO on $500 per Month

But while the work has become more challenging and time-consuming, according to the survey, search marketing firms don’t expect small business marketing budgets to increase much in 2015. So while the workload, time and effort increase, budgets remain stagnant. So...what can be done with $500?

Optimized Website

Some small businesses actually had the money to spend on a website in 2014. According to the survey, 36 percent of small businesses marketing budgets were allocated to website development. That’s actually a very promising statistic for the future of online marketing. Clients are finally getting it — a shoddy website doesn’t convert. Spending money on search marketing to send traffic to a bad website is not smart. A client with a good website makes our job so much easier.

Of those that did invest in website design and development, 51 percent spent between $1,500 and $4,000 and about 12 percent spent $4,001 to $10,000. Website design and development is a service that any small marketing agency can offer or outsource. Clearly there is demand for it!

Even a client with zero to spend on website development can certainly make some improvements. Spend a little time evaluating the site and make recommendations for the client to do on his or her own. Every website can benefit from adding fresh content, titles, descriptions, fixing typos, broken links, missing images, etc.

Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites

Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets.

One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen..To earn a mobile-friendly label your site needs to pass a set of criteria. You can find out if your site meet’s Google’s standards or not by using the mobile-friendly site testing tool.

Now, Google isn’t leaving it up to webmasters to test their own sites, the company has taken to sending warnings to users who have verified their site via Webmaster Tools when their site is not mobile friendly.If Google detects an issue with your site in terms of how it’s displayed or how it functions on mobile, be prepared to get an email warning that your site may not rank as well in mobile search results.

The email will indicate which site and which pages the issues were detected on, along with steps on how to fix the issues. The email also links to documentation on how to make a CMS (like WordPress) mobile-friendly.

When Google introduced its mobile-friendly site criteria late last year it was indicated that it may be used as a ranking signal for the search algorithms in the future. Perhaps these warnings are an indication that Google intends to roll out a mobile-friendly algorithm update sooner than we all thought.If that’s the case, at least Google is giving site owners fair warning. If there’s one thing you do to improve your site this year, making it mobile-friendly should be a high priority.

SEO Tips from every SERP

SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website is succeeding or failing. SERP information is the kind of information that delivers powerful knowledge for the SEO. With this information, you can increase the SEO perfection of your site or your client’s site.

Identify the Presence of the Keyword or Query String in the Title

Let’s start with title tags, because they are the single on-page element that is most closely correlated with a highly optimized site. When you type in a keyword, pay close attention to the titles of the sites that are displayed. These titles are critical to the site’s ranking success. If you see your competitor outranking you, understand how the title may function into their ranking.

Pay Attention to the Significance of Keywords in the URL

It’s obvious that URLs are important for SEO and search results. If your competitor is outranking you for a given keyword, figure out what they are doing with their URL.

Ask the following:

• Does the URL of their page have any of the keywords in the query?
• Does the URL of your page lack the keywords in the query?
• 
  

Understand What Kind of Results are Favored in the Search Results

All types of content are not created equal, and Google doesn’t treat all content as equal when they deliver it up in the search results.When you type in your query, find out exactly what kind of content seems to be ranking best. This could be your clue as to which kind of content you need to be generating.

This is one of the easiest eyeball tests you can do.