There are often times when you have
two or more than two pages for the same thing – for example, one official and
the others unofficial. It is often the case that the unofficial page(s) might
have more user likes than the official ones because Facebook users accidentally
liked the unofficial page and are now following that page. Because of the
missing fans, you could lose ad opportunities, news feed impressions and
valuable clicks on your main page. However, it is nigh on impossible to manage
the duplicate pages as well as you manage your official page because it is a
waste of time and energy.
Thankfully, Facebook allows
you to merge two similar pages into a single page by a tool called “Merge
Duplicate Pages” so that fans from the duplicate page can be added to your
official page without any hassles. Here is how you can go about doing this –
How
Do Pages Qualify for Merging?
For qualifying to be merged, the
pages must qualify certain points –
- You must be at least a manager level admin of all the pages you hope to merge together.
- The pages that are eligible to be merged must represent the same things and be similar in content.
- The name of the pages must also be similar for them to be eligible.
What
Steps Should You Follow Before Merging The Pages?
When you merge two Facebook pages together, your likes and
user data would be transferred to the page you choose to make official.
However, the other duplicate pages would be deleted and you would not have a
future option to unmerge these pages. Just to be on the safer side, you should
create a backup of all the pages you are planning to merge together, in case
you need it in the future. There are many tools on the internet, which allow
pages to be backed up, and you can use any of those as they are mostly free.
How
Can You Merge Multiple Facebook Pages Into A Single Page?
In order to merge your pages, you
should follow the following instructions –
- You need to be logged into Facebook as yourself and not as the page you admin. So, before you decide to merge pages, log in as yourself.
- On top of the page that you want to be your main page, browse over the ‘Edit Page’ option. Click on the drop down menu that appears next to it.
- Select on the option of ‘Edit Settings’ and you would see the option ‘Merge Pages’.
- After you select the option of ‘Merge Pages’, you need to select ‘Request to Merge Duplicate Pages’.
- Complete the form that appears and click on send.
How
to Merge Non Identical Pages?
As mentioned before, the pages you
choose to merge need to have identical names. In order to merge Facebook pages,
this is a necessity because when you decide to merge the pages, you would be
shown a list of pages that are eligible to be merged. If the names are
not similar, the merging would not be allowed. You have two options in
case the page you wanted to merge does not appear on the list or is not
identical to the other page:
- You can report all the pages that are not appearing as ‘Duplicates’.
- You can wait that sometime in the future, Facebook would add the option of merging pages that seem non identical at first glance.
What
Would Be the Result After Merging Two Pages?
After you successfully merge pages,
these are the things that will happen –
- The merged official page would include all your check-ins, likes and other similar data.
- The posts, information, comments etc. that were on the duplicate page would be deleted. If there is some important information in the data of the duplicate pages, you must create a backup of the page. Note that the deletion would be of a permanent nature and you cannot unmerge the pages if you change your mind later.
- The page that you chose to keep – your official page – would have no changes in its data except that it would also absorb the likes from the duplicate deleted pages and also the check-ins.
What
Are The Steps You Should Follow After Pages Are Merged?
When users like a page that is low
on activity, they inadvertently forget about it. If, suddenly, the page starts
showing activity, users could get annoyed and might start reporting posts as spam. Since the adding of fans
to your official page is quiet, there could be a lot of confusion. For avoiding
any spam reports that could dent your post visibility, you should craft a
welcome post on top of the page.
This welcome post could explain how
this page is your official page and you can also talk about how you want to
ensure that the users’ Facebook experience is great on your page. Add a little
note about how this new page would add value to their Facebook life and you can
also offer some discount coupons or interesting information to keep them
hooked.
The biggest benefit of the Merge
tool is that you get to keep your fans. If you have multiple pages for the same
thing, users are anyway going to leave the less active pages. Instead, you can
be more active on your active page and retain your users. So, prefer
using the Merge tool instead of deleting the other pages.
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