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Friday, September 28, 2012

Google Rich Snippets Tool With Fresh look



Google Rich Snippets Tool will help to you know that "how your website will be displayed in search results". Mostly SEO's who are familiar with Micro data will use this tool to test their RDF implementation across the website. Google has improved the UI of this tool with fresh and clean look.
http://www.google.com/webmasters/tools/richsnippets








Thursday, September 27, 2012

Is Google an eternal search engine king? People like Bing only when they do not know it’s Bing!


Which search engine do you use? Majority of the people out there will have only one answer “Google”. If you again ask them “Why Google? Why not Bing?” They simply reply “Google’s better”. You might even hear people ask “What’s Bing?” Everyone uses Google and only a very few use it because they THINK Google’s better. For others, “search engine” means “Google”.
I read a recent study done by Microsoft, published on Thom Carver’s post in search engine watch. According to the study, people liked Bing search results over the ones presented by Google. Statistics indicate that 57% liked Bing and 30% liked Google. Now, Bing wins over Google in this study, but you and I know the fact that, in real life Google still dominates over Bing. The reason why the study showed positive stats for Bing is because, people who said Bing was better didn’t actually know that they were seeing the search results presented by Bing.


Microsoft has setup this “blind taste” challenge where people were allowed to search for key terms for which the results were displayed in a side by side screen. The results page will have no branding and people cannot know which results they are seeing. Microsoft offered xboxs if the people chose Google. People took the challenge and they preferred Bing search results in a ratio of 2:1. See the video where people lose their belongings as they choose Bing
When the branding was removed from the search engines and only the results were shown, people who said Google is the best search engine initially actually chose Bing search results as the winner. This means that Google is embarked on an unconquerable territory called ultimate branding. For the people Google is the only best search engine and they don’t want to try any others. No matter what the other search engines claim to be good at, people don’t even bother to check them out. While this is a wise move by Bing to make people try a change, I seriously doubt that the people who chose Bing results over Google by being blindfolded about what page they were in would actually try Bing for a change in their real life usage

Wednesday, September 26, 2012

Online Reputation Management Tips: The Best Offense is a Great Defense

                                                    Online Reputation Management

Recovering your online reputation is time consuming and has many challenges.  It usually involves adding positive content as soon as negative posts show up on the first page of Google search results.

One of the best ways to avoid this is build an online reputation as a defensive strategy.

Creating a strong online presence makes you and your company less susceptible to the impairment of your business due to disparaging remarks, negative reviews or a purposeful smear campaign by a competitor.

I’ve worked with several clients that have NO online presence, and as a result when a disgruntled employee posted something on Complainsboard.com and Scam.com, it shot right to the top of the search results—and stayed they for years until they decided to do something about it.

Here are five tips to defensively manage your online reputation—before you need to recover it

1.Monitor Your Online Reputation.
        There are many free tools, but Google Alerts might be among the best.  Just sign up for a Google account if you don’t already have one and go to http://www.google.com/alerts.  There you can enter the word or phrase you want to monitor.  Usually, enter your name or your business name.  If it’s a common name, you can include an attribute about your name, such as, “John Smith Attorney”.  You can also select how often you want alerts (select immediately) as well as a few other options.

2. Know Your Current Reputation.
        Search for yourself or your business to be aware of your current online reputation.  Do you have any issues that you didn’t know about?  Are there blog postings—positive or negative—about you that have been picked up and reposted elsewhere?  Do you see Twitter and other accounts first or on the first page?  Is your own site showing up?  Just get a general understanding of what is out there about you.

3.Create Your Online Reputation.
        A great place to start are with the big sites that search engines see as trustworthy.  If you don’t have a Twitter account, create one immediately; if you already have one, review it and make sure it includes your name and business in the Bio section.  Do the same for Facebook and LinkedIn.  There are many other sites that are important, including ones specific to your industry.  For example, if you are a lawyer or doctor, create a presence on Avvo.com or other sites.  There are literally hundreds to choose from but it might be hard to weed through them all with out some additional help.  Its also important to find sites that Google thinks are important; adding information to some sites could be a waste of time.

4. Create a Blog to Boost Your Online Reputation.
        Writing a blog is a great way to defensively address your online reputation.  Select a topic that you are an expert in and generate content weekly or even daily, if possible.  The more specific and unique the subject, the better—and the better chance you will have it being picked up by another blog or web site, which is important.

5.Work with an Online Reputation Management Expert.
         If all else fails, you might need to work with an expert in the field.  A good online reputation manager would review your issues and your needs and construct an effective solution, using most of the above suggestions but in a more pinpointed way (for example, they might know already which sites you should have a presence on).

Tuesday, September 25, 2012

Talkmylife.com

 
 

Talkmylife "It's notjust a Social Network"

Every person has defined his/her own unique world where he/she plays a role of a friend, colleague and an investor. Such Person also forms different Groups and build/be a part of his/her own business hub. Talkmylife brings all these aspects of a person's Life for you to stay connected and unite your world with the people in your Network.

The way to express your Life in the talkmylife

Social Life
Professional Life
Investor Life
Group Life
Business Life

Stay Connect

Talkmylife - Lets you stay connected and Unite your Network at One Place

Inside Talkmylife every aspect of life has its own way and Predefined Apps for you to connect with the people in your network.
Talk with the people in your network and use different Apps to Share Photos, Videos and also Chat with them.
Give Feedback on what your friends are talking and also Appreciate them on what they are talking.
Classify and Customise Relationship of the people in your network into friends, Family and Colleague.
Write and Update Separate diaries for every aspect of your life and also Read the diaries of the other people in your Network.
Set your Favorites belonging to every aspect of your life.
Make Major Announcement as and when events keep occurring in every aspect of your life.

Talkmylife is the place to get a daily dose of News from around the World to update you

Inside Talkmylife you get news in the form of:
  • Top Headlines
  • Sports News
  • Entertainment News
  • Finance News


Group

Talkmylife you can create a Group Experience of a Lifetime

Talkmylife will let you create a group for the purpose such as for friends, family, Colleague and for any other motive. The best way to express Group Life is by:
  • Making your Group Popular by inviting more people to join it.
  • Sharing important group events on a timely base so that the groupmates inside your group can keep a track of what's happening inside the group.
  • Making different Group Divisions and Assigning every member of that group to a Particular Division.
Business Hub

Talkmylife it is an Essential Marketing tool for the Business Hub

Talkmylife Acts as a platform to provide Business hubs an entirely new experience of marketing their products and brand around the globe. With Talkmylife you can:
  • Invite Employees and teammates to join your Business Hub.
  • Showcase your Products, Brands and spread your business ideology through your own Business Diary.
  • Make Major Announcement regarding any vital information that you want to share with the world such as launching a New Product or for any other Business Motive.
  • Create Organisational Departments and Assign team members to their respective departments.
 For more information check the website : http://www.talkmylife.com