Google Quality Update is the change to Google’s “core ranking algorithm in terms of how it processes quality signals”. This means that sites that have higher quality, according to Google’s new quality update, will start to show up higher on the SERPs.What’s interesting is the supposed coming of Knowledge-Based Trust being implemented into Google’s algorithms. Content based on verifiable facts could very well be one of the factors included in the new algorithms that contribute to a site’s “quality.” If you’ve seen a dip in rankings since earlier this month, it may mean something’s wrong with your website.
This quality update isn’t so much about punishing low-quality sites – although that is a side effect. It is rewarding quality content with higher rankings and then as a result of this, with more traffic. But as these sites with higher quality content are rising in the search results, it naturally means they are pushing other, less desirable content down further in the search results.While this update has been dubbed the “quality update”, you could also view it as being a reverse Panda. While Panda negatively impacted thin and low-quality content, this quality update seems to positively impact great quality content instead.As with all of Google’s core algo changes they make, this is confirmed by Google to be on a page by page level. This is good news for those who need to improve their content, as they can focus on the most important pages first.
