Meta Tag Creation

Meta tags provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide this information in a format that the web crawlers/spiders that visit your site can understand.

Metatag code is inserted into your html code at the head of the document between the and . Meta tags are used by many search engines

Benefits of Meta Tags:

• For pages that have moved
• Opening sequences
• Improve search engine results.

Meta Tag Format:

Metatags and their Uses:

Title :

The title of the web page is perhaps the most important of all meta tags.

Keywords:

Keywords should be separated by commas,with the more important words listed first. Note:Inktomi(acquired by Yahoo!) was said to be the only major search engine that using the keywords meta tage to index sites.

Description:

The page description should be less than 200 words.

Author:

This represents the name of the person who authored the page



Revisit:

This sets the frequency of a spider's return.

Refresh:

This field must contain a URL that refers the page to another link in a specified number of seconds.

Robots:

Web spiders can be restricted using the following Robot meta tags:

• All - Robots may traverse and index the page
• No Index - Robots may traverse but not index the page.
• No Follor - Robots may index the page but not follow it.
• None - Robots may neither index nor traverse the page

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Keyword Analysis

Keyword Analysis

The keyword analysis is used to determine the most productive content and link acquisition strategies. It is also used to create a list of critical phrases that are used to track the success of the SEO campaign.

The process of analyzing which keywords are most likely to deliver the results you seek. keyword analysis utilizes a variety of search engine data to determine which search words and phrases are most likely to bring the greatest ROI to a given website.

A proper Keyword Analysis is always the first step to a solid search engine marketing campaign. The purpose of the analysis is to determine under which search terms your website should be marketed. There are several factors to consider during the keyword analysis process.

The Right Organic SEO Keywords. Having successfully completed hundreds of keyword analyses, we felt that it was time to revisit the organic keyword analysis process. In our original piece we discussed how not all organic keywords are created equal.

Choosing the right keywords involves other factors:

• Relevance of keyword to site and target customer
• Size of site Quality and quantity of on-site content
• Viability of visibility for each keyword
• Volume of searches for each keyword

Steps for Completing an Organic Keyword Analysis

• Evaluate Your Existing Keywords
• Find Keywords form Within
• Speak the Language of your Users
• Examine Your Competitor’s Sites
• Organize / Categorize your Keywords Cull Your Keywords
• Examine the competitive Landscape
• Consider the Search Volume Factor
• Finalize Your Keywords
• Monitor Your Organic Visibility
• Revisit Your Organic Keyword List

Tools Used in a Keyword Analysis

• Keyword Discovery
• Google Adwords Keywords Tool
• SEOBook Keyword Suggestion Tool
• MSN adCenter Labs Keyword Forecast Tool

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Keyword research

Keyword research is one of the most important parts of online marketing. Keyword research is an important part of the overall search engine marketing process.

keyword

A Search engine optimization(SEO) term for a word or phrase that you type into a search engine when looking for a page on the web.

On Page Keyword Characteristics

There are several characteristics that can be applied to the keywords and key-phrases in the context of on-page SEO:

• Prominence
• Density
• Frequency
• Proximity

keyword prominence

Keyword prominence is an important thing in the on-page optimization, prominence is a ameasure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area. Keyword prominence is calculated separately for each importance page area.

keyword density.

Keyword density is a number of keywords to the rest of content on page

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

For example:

you have a 500 word article about keyword RESEARCH, and you are optimizing the word for “RESEARCH ”

Total Word Count: 1500
RESEARCH keyword uses: 18
“RESEARCH” density = (18*100)/1500

Keyword density for “RESEARCH” on the page is 1.2%

keyword frequency

The number of time that a keyword appears on a web page.

keyword Proximity

Keyword proximity refers to the distances between each occurrence of your keyword phrase.

Keyword Research Tools

There many online keyword research tools, and many of them work differently and provide you with different data.

Following is a list of keyword research tools:

Word tracker

Niche BOT

Digital Point keyword suggestion tool

Trellian Keyword Discovery

Apogee Web Consulting free keyword research tool

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