Use Pinterest in 2015

The 3 compelling stats on user demographics and site interactions that could push Pinterest to the top of your marketing plans for 2015 are just listed below.

It’s a Better Tool to Reach the Female Audience

If your business sells a product that’s made just for women, you’ll need to go where they like to go, and push your products on the sites they like to use. According to research from RJ Metrics, 80% of Pinterest users are female, and 92% of all the pins (or shares) on Pinterest are made by women. Sure, women also enjoy other social media sites, too, and they might be very active on those sites. But if you need to reach out to women and you’re not using Pinterest, it’s clear that you could be leaving at least some of your audience in the dark.

It’s OK to Post on a Weekend

If you struggle to find the time to post on social media during the day, you might be tempted to handle those tasks in the evenings or during the weekends, when your time isn’t so cluttered with tasks you must handle.On Pinterest, the best time to post is Saturday morning.Clearly, if your only open time is on the weekend, you really should be using Pinterest.

All You Need is a Nice Photo

 As long as you have an image, your post is more than halfway complete. But, there are some types of content that seem especially sticky on Pinterest, and if you’re working in those sectors or you’re dealing with keywords that intersect with those topics, Pinterest could be the go-to solution for you.

 In other words, anything having to do with something a person could make or could conceivably do at home with a few skills and a little talent is popular on the site. Anyone working in those fields should be using Pinterest.

Why You Must Curate Content in 2015

In 2015, web content will surround us (I think it might even drown us). There will be more content than ever on the web, since the Internet is only growing: so what do we do with this content? How do we find our own great ideas, make our own stamp, and come out with content that matters?

Content curation, I believe, is a foundational key to how to both create (from scratch) and share (other people’s work in your industry) great content your fans and followers will engage with and read. In a world of over-saturated content, it’s hard to find great content and know where to start. With the right tools and the right way to go about it, I think curation can hold the key to a better content future in 2015.

What Is Content Curation?

Now, how do you get these articles? How do you know your audience will love this content? Well, let’s talk about that.Let’s make this super simple. Here is a very brief example of curating content: I see an article about “How Yesterday’s SEO Is Bad For Your Website in 2015″. I read the article (or skim, depending on how interested I am), and review the comments. I know my readers would love this topic, so I notate the article after I’ve reviewed it and come up with an article for my readers on my own. It could be inspired from a paragraph inside the article, a comment, the title itself, etc. I might link to this article in my own piece. Just before I close the page, I open the share icon and share it to my followers, or I might even grab the link and schedule it out in Hootsuite to all my platforms, being sure to mention the author’s handle.

Need for Call Tracking

4 Reasons Marketing Agencies Need Call Tracking :

Mediahawk’s marketing agencies guide to call tracking says marketing attribution as the most important aspect that helps agencies to retain more clients. Here are four reasons why call tracking is an absolute must for marketing and digital agencies.

1. Enhanced Lead Attribution

Would you start an online marketing campaign without tracking as much of the user’s journey and interaction as you can? If you can’t prove your efforts are working, then your client has no reason to invest their money and time in you.

Collecting click and conversion data on your digital campaigns is probably second nature. But of all the possible interactions, a telephone call is the closest interaction to the point of sale. If you could attribute a telephone enquiry to your agency’s marketing activity, you would, wouldn’t you? Well, you can!

Call tracking is designed with agencies in mind, to make it easy for you to say‘look what we did’. Call tracking software that records interactions at the visitor level will draw together a complete overview of the user journey. Within your reports you’ll see which marketing source drove the call whether this was online or offline materials. And if the marketing was an online source, you’ll see which pages they viewed right up until they called you.

2. Reduce Wasteful Spending

Analyze your inbound calls to identify which your of marketing efforts are not generating a return. You can use that spend for more effective marketing.

The granularity of call data allows you to dig down easily to the landing pages that are driving the most calls, and the keywords that are driving customers to those pages. This is how call tracking enables you to focus spending on channels that are proving their ROI, so you don’t have to make any assumptions.

Cost-per-response is one of the key metrics to use. It tells you immediately whether you’re getting the return you need, or whether you should revisit or cut marketing that isn’t delivering.

3. Access Real-Time Campaign Data

Call tracking generates a vast quantity of data. But for your sake, or for the sake of your client, you need to be able to find the most useful information fast. Despite the mass of data that’s accessible, call tracking software is designed to make it easy to access useful information efficiently.

Your clients will likely want to have access to the software themselves, and a good call tracking company will facilitate this by letting clients log in to a dashboard with their own branding and custom reports.

Quantitative data gets you so far, but call tracking also lets you record calls and play them back for qualitative feedback. If the calls being received are not generating revenue, call playback allows you to listen in on the calls and determine where sales are being lost. This allows managers to address any hurdles in the sales message quickly.

4. Integrate With Analytics and CRM Platforms

Call tracking software can be fully integrated with your current digital analytics, monitoring and CRM software. The ability to analyze phone calls and web enquiries together gives you a more complete picture of your marketing, from the first interaction to converting the sale.