Podcast Directories

A recent type of directory that is quickly gaining in popularity is the podcast directory. Podcast directories as the name suggests, list MP3 audio podcasts as well as video podcasts – rather than websites. These multimedia files can be downloaded for free onto iPods and personal computers.

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Regional Directories

Regional directories, as the name suggests, are directories that list only those websites that belong to a particular region, area or country. For instance, a UK regional directory will only list websites of those businesses or individuals that are based in the UK, or that provide a service specifically for businesses or individuals in the UK.

It would be appropriate for local companies or area-specific businesses to list their websites in regional directories of that particular area.

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“niche” directory submission

Every major niche in the market has its own directories for websites and content. For example, in the real estate industry, there are directories of websites that list realtors, brokers, real estate trainers, real estate information sites and so on.

Many of these sites have different submission procedures. For example, one site might allow you to simply submit your article and have it listed. Another site might need you to sign up for an account, pay a fee and have your site vetted before it’s listed.

A niche directory submission service helps you bypass all of this. You just pick a niche and the service will submit your website to all the directories in that niche for you.

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Niche Directories

Niche directories are the opposite of general directories. They are specific directories that target a relatively small audience. These directories list only those websites that deal with, or are in some way related to, the specific nature or theme of the directory. Health directories or shopping directories for example, would be niche directories that only list health and e-commerce related websites respectfully.

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Benefits of Directories

Benefits your website in two ways:

1. Major search engines such as Google use directories to find search results.
           When a web user searches for something, the search engine crawlers scan the thousands of pages in online directories to provide the results. Because the site has already been indexed and categorized in the directory, it is deemed more relevant and thus achieves a higher ranking.

2.  Directory submission creates relevant inbound links. 
          When a site is listed in an online directory, it creates quality inbound links to your site and that also enhances your site’s visibility and ranking.

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Directories

An online directory definition is A website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.

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Experimentation Tools

It isn’t good enough anymore to simply have an online presence. Having the same website promotions, graphics, buttons, and content that you did back in 2004 isn’t going to cut it. You have to try new things, sticking with those that work and ditching those that don’t – it’s the only true way to improve and become even better than you already are. Google Analytics users have already heard about Google Website Optimizer for running simple or complex A vs. B experiments. There’s also Optimizely and Omniture’s Test & Target available.

Mobile Analytics Tools

Everyone is on the go now a day. Almost all of my colleagues at work have some type of iPhone, BlackBerry, or Android-based smartphone. More and more people are accessing websites with their smartphones or their iPads. More and more people are also side-stepping the traditional websites and are using apps to interact with services. Using a tool like PercentMobile, Bango Analytics, or Mobilytics will help you understand how your mobile audience is consuming your brand – in some cases, far more effectively than some of the other types of tools mentioned so far.

Voice of Customer Tools

If you provide an outlet of expression for your customers, you may surprised to see the type, and, the volume of feedback that you’ll receive. Advance warning: most of the feedback will most likely be negative – it’s a lot more appealing for someone to tell you how bad you are than it is to sing your praises. When you use OpinionLab, SurveyMonkey, or ForeSee Results, you’re allowing your audience to tell you what’s wrong and what can be improved upon, which is information that is priceless. Your customers – your constituency, is telling you what they want. You ought to listen to them if you want to grow your business.

Social Media Analytics Tools

Most of the traditional web analytics tools, like the ones listed in the previous paragraph, specialize on collecting information about your website properties. There are some other tools – Klout, Twitalyzer, Radian6 – that specialize in calculating how influential and how effective your social media presence is. If you’re on social media or if you’re even thinking about being on social media, start using one of the social media analytics tools – today.

Traditional Web Analytics Tools

You know of, or you have at least heard of  the names by now: Google Analytics, Yahoo Web Analytics, WebTrends, Omniture SiteCatalyst, CoreMetrics, LyrisHQ… the list can go on seemingly forever. As a Google Analytics Certified Partner, we obviously endorse and recommend Google Analytics. Prefer not to use Google Analytics? You have several other options to choose from.

Web Analytics Tools

1. Traditional Web Analytics Tools
2. Social Media Analytics Tools
3. Voice of Customer Tools
4. Mobile Analytics Tools
5. Experimentation Tools