Latent Semantic Indexing

What is Latent Semantic Indexing?

Latent Semantic Indexing (LSI) is an indexing and database retrieval method that uses Singular Value Decomposition (SVD) and Correspondence Analysis to identify patterns in the relationships between terms and concepts contained in an unstructured collection of text. Latent Semantic Indexing then extracts that concept by establishing associations between those terms that occur in similar contexts.
Latent Semantic Indexing has ability to correlate semantically related terms that are latent in a collection of text. The method, also called Latent Semantic Analysis (LSA), uncovers the underlying latent semantic structure in the usage of words in a body of text and how it can be used to extract the meaning of the text in response to user queries, commonly referred to as concept searches. Queries, or concept searches, against a set of documents that have undergone Latent Semantic Indexing (LSI) will return results that are conceptually similar in meaning to the search criteria even if the results don’t share a specific word or words with the search criteria.

Responsive Web design

In the modern era, every website should have web & mobile design versions to reach max audience. From 2011 onwards usage of tablets has increased a lot. If a design isn’t compatible with tablets or netbooks then another version should be designed to reach tablet visitors. 

Instead of having different website designs for web, mobile & tablets, we can have one design which is compatible with all devices and browsers i.e. Responsive Web Design. Responsive Design itself changes automatically based on the width and height of the visitors screen. Irrespective of design, it majorly depends on screen resolution. 

Following are couple of valuable resources for Responsive Web design:

http://www.alistapart.com/articles/responsive-web-design/

http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/

Most of organizations and professional blogs already started to have responsive designs for their sites. In future every website owner will prefer to have responsive design. It’s time for designers to learn responsive design tips to have a bright career.

Responsive Design Example is, http://designmodo.com/responsive-design-examples/

10 Tactics for More Traffic Getting Tweets

1. Keep it Short and Simple – Although Twitter allows you 140 characters per post, studies have shown that smaller posts are more effective.

2. Use Hashtags Carefully – Using hashtags will help categorize your tweets to help them show up in searches. This will allow your tweet to work much more efficiently.

3. Maximum Punch for More Clicks –They must have punch to get people to notice and then click your link. Use the most powerful words that will pull readers in.

4. Don’t Always Be Selling – Social networking is for making connections and building relationships, not just selling. If all you do is try to sell your products through your tweets, you will not get much response.

5. Tweet When the Time is Right - Tweriod is a free Twitter tool that can give you a detailed report of the best time of days and what days you should tweet for maximum results.

6. Where to Place Your Link – A detail as small as where you place your link within your tweet can make a difference on the impact the tweet makes.

7. Twitter Specials – Offer your followers something they can only get on Twitter. People like to feel appreciated and offering them an exclusive deal can sometimes do the trick.

8. Be Consistent - Just as with your blog, you need to provide fresh content for your readers. Don’t just tweet once and not come back for weeks. This will not help build trust or reliability. Update your account on a regular schedule and be consistent.

9. Add Personality – The purpose of social networking is to get to know people, make connections and build relationships so you need to let people know you by allowing your personalityto show through in your tweets. Get to know your followers and post information they will be interested in. Add some appropriate fun and humor along with helpful resources and pertinent information. Be helpful, positive, professional, fun and appreciative!

10. As Always, Use Proper Grammar and Spelling – Use correctly spelled, complete words when tweeting for your business. Do not use ‘u’ for ‘you’ or ‘ur’ for ‘your’ or ‘you’re.’ Be sure to use proper grammar as well. Always write professionally and correctly.

Social Media Optimization (SMO)

Social media optimization (SMO) is set of methods for generating publicity through social media, online communities and community websites.
One of the fast leading Web marketing Strategy is Social media Optimization.
Why SMO?

1. Increase internet authority
2. Branding and Brand recall
3. Increase brand visibility
4. Direct communication with prospect user/buyer/seller
5. Reach to niche audience
6. Latest way of marketing and promotions
7. Drive more traffic and back links

Accary doing the Social media optimization for the following way

1. Social Networking - Promote at social communities and business professional networking sites like facebook , orkut, Myspace, linkedin etc.
2. Micro Blogging - Twitter
3. Video Promotion – Promotion on Youtube, Orkut, facebook etc
4. Slide promotion – Making of powerPoint on different topics and Promote slides via Slideshare,slideburner, scribd to get more Brand recall and Brand visibility.
5. Blogging – Blog on niche topics for promotion news, event, video
6. Photo Sharing – Share different photos related to portal can be promoted by Photo Sharing websites like flicker, Picasa, Photobucket etc.
7. Group participation, Answer and Comment posting – participation on different related groups at yahoo and Google groups as well as Social networking websites
8. RSS promotion – Submit RSS to different ping Websites and Social media websites

Acclary provides the best SMO services based on SMO New Concept with a dedicated team of web marketing team.
Our Team work 24/7 to SMO Services and provide support that will enhance user experience, reliability and compatible with existing Services at affordable costs.

Important factors for SEO

 

After doing industry, competitor, and keyword research the first phase of an SEO campaign is the on-site optimization phase. This process to make changes to the actual website that will attract both search engine spiders and the users. A website that is properly optimized for relevant keywords will be positioned better in the search engines and generates more traffic to the website.  The important factors for SEO,

The URL

A web page URL should be descriptive of the content on the page and include targeted keywords. It should be short and easy to remember for usability purposes.

How many URLs have you seen that look like this:

http://www.company.com/0000ls388ikjk?

It also has no SEO value.

Change URLs to something like

http://www.company.com/blue-widgets
 
 This is more memorable, includes keywords, and is understood by the search engines.Changing URLs, be sure to 301 redirect from the old one!

Internal Linking

Inbound linking from external sites isn’t the only linking that matters for SEO. A clean internal linking structure from one page of your site to the next allows the search engine spiders to easily crawl your site and it makes it much easier for visitors to navigate the site and find what they are looking for. Websites are only successful if visitors convert, so set your visitors down a predetermined path of conversion.

Image Tags

The search engine spiders can’t “see” an image. If you don’t include an image tag, they don’t know what it’s about. Include image tags with keywords if possible if it is related to the keyword. This is one additional place to get some keywords in and is beneficial for those using screen readers.

Page Load Time

Page load time is one factor that the search engines consider when determining rank. The search engines want to provide their users with the best possible results. If your site takes more than a few seconds to load, a visitor will get frustrated, and head back to the search engine to try again. If you find that your page load time is more than a few seconds, spend some time trying to figure out what the cause is and remedy the situation.

For more information about SEO,

www.webindia.com

Socia media Marketing-Infographics

Success in social media marketing is when your social media activities reach the maximum number of people within a very short time. According to research on most shared content in social media, images occupy the top spot. 

 Infographics carry a lot more information than the actual images that are spreading like a wildfire in the social media. If tiny images can spread virally, imagine the power of full length Infographics filled with information.

            Pinterest has been the hot news around the social media marketing sphere. Pinterest was ranked #1 to send referral traffic to the websites. Pinterest works on the image sharing concept and obviously the strategy needs to be visual optimization of your content. The visibility of the infographic is 5X more compared to the other images. This is proven with most our own Infographics pinned by more than 50 unique users naturally.

For More Details,

http://www.webindia.com/

Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification

Structured Data Dashboard

Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced a new section under the “Optimization” section of Google Webmaster Tools named “Structured Data.”

Structured data will show you all the rich snippets markup and other structured data markups Google discovered for your site. Google breaks down the dashboard reporting by three levels including site level, itemtype level and page level.

• On the site level Google aggregates data by root item type and vocabulary schema. Root item type means an item that is not an attribute of another on the same page.
• On the itemtype level Google provides per-page details for each item type. Google will also provide specialized preview columns to show more item markup.
• On the page level Google shows all attributes of every item type on the given page. Google also shows a link to the Rich Snippet testing tool for that specific page.

Keyword Density Tool

• Keyword density is important since search engines use this information to determine the theme of your website, the perfect keyword density will help archive higher search engine positions. 
• The Keyword Density Analyzer tool is useful for helping webmasters achieve optimum keyword distribution. 

Google vs Yahoo Graph

• This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines. 
• This illustrates that optimizing your site for both engines is not a very easy thing to do, but not impossible.