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Thursday, June 25, 2015

Gmail's 'Undo Send' Option Officially Rolls Out














Every one of us has experienced an email blunder at some point whether it was accidentally hitting reply to all, sending a message to the wrong person or forgetting to attach a file. For example, I sent a cover letter to the wrong recruiter back when I was in college – which is likely one of the reasons why I did not hear back from that company. Now Gmail has rolled out a feature that lets you recall a message within 30 seconds of it being sent. Gmail originally launched the “Undo Send” feature in March 2009, but it was hidden as an experimental “Labs” feature.
“Previously a popular feature in Gmail Labs, and recently added to Inbox by Gmail, today we’re adding ‘Undo Send’ as a formal setting in Gmail on the web,” said Google in an announcement. Inbox is a mobile app for iOS and Android that keeps your email organized by highlighting important information and bundling similar messages.
In the web-based version of Gmail, you can activate the “Undo Send” option by tapping on the gear icon at the top right and selecting “Settings” from the drop-down menu. Under the general settings, make sure that ”Enable Undo Send” is check-marked. You will notice that the number of seconds can be changed between 5, 10, 20 or 30. I recommend setting up “Undo Send” for 30 seconds because 5 seconds does not seem like enough time. The “Undo Send” feature will remain activated for your account if you switched it on while it was still an experiment.
Unfortunately, “Undo Send” is not available for the Gmail mobile app. But Mashable reported Gmail is planning to roll out the “Undo Send” feature for the mobile app eventually.





Friday, June 5, 2015

Improve Conversions and Drive audience back


 

  • Run a short PPC campaign to identify keywords that convert and to validate your business.
  • Use the keyword data to develop an on-site search optimization strategy right from launch.
  • Use a portion of your monthly marketing budget to invest in off-site SEO
  • Launch a comprehensive PPC campaign to start attracting customers from launch date until natural traffic moves up.
  • As your site moves up the organic rankings, tweak your budget allocation to reduce PPC spend and increase the spending on SEO and other organic marketing strategies.
  • Remarket to past visitors to improve conversion and trigger repeat purchase.