Conversion Estimates Added To Google AdWords Keyword Planner Tool

Google announced that they've upgraded the Keyword Planner tool to support conversion estimates.

Now you can use a slider to see how varying bids may influence your campaigns’ performance differently for desktop and mobile devices. Specifically you can enter in your conversion rates and values and Google will show you in this tool the estimated conversions, ROAS, average CPA, and total conversion value for both desktop and mobile campaigns.

Here is a picture of it in action:

Let’s say you’re an online retailer gearing up for the busy shopping season with a cost-per-acquisition target of $25. In the example image below, you can see how varying your bids may influence your average cost-per-acquisition based on the conversion rates and values that you’ve entered.

Now let's say you realize that people who search on mobile devices are twice as valuable to you as people searching on desktops. You’ll be able to see how changing the mobile bid adjustment will help you get the best ROI from your campaign.

Advertisers/developers are already excited about this added feature and want it built into the APIs.

Google Analytics Adds A New AdWords Report For Aggregate Account Reporting

Google announced that there is a new Google Analytics report for AdWords customers who manage multiple AdWords accounts for the same site.Google explained that many advertisers have multiple AdWords accounts linked to a single Google Analytics property. So they are enabling you to see your data gathering and reporting in a single interface. Google is launching a new "Accounts" report in the AdWords section of Google Analytics.

The account report allows advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. From there you can drill into a specific campaign. This report shows you both AdWords metrics, i.e. Impressions, Clicks, CPC and Google Analytics metrics, i.e. bounce rate, time-on-site, % new users.

Use the AdWords Accounts report to evaluate the overall performance of each of your linked AdWords accounts. See aggregated metrics for each account in a single row.Once you've identified accounts that are underperforming according to your advertising goals, consider optimizing those accounts. You may also want to consider allocating more resources to high performing accounts.

Google algorithm update

Google launched Penguin 3.0 in a pretty sloppy way, they also launched the DMCA algorithm and had Panda refreshes throughout that time.Google also updated their technical webmaster guidelines with extreme hints at mobile UX ranking signals. They added a feature to Webmaster Tools for mobile usability issues and did a ton of mobile interface warning tests.



Google also confirmed toolbar PageRank is dead again and released a new In The News news box that upset a lot of publishers. Finally, it looks like Matt Cutts is not returning in 2014 to Google. The ongoing WebmasterWorld thread is still pretty active talking about all the updates, as many are still rolling out.