One Local SEO Got His 60 Clients Penalized In One Night

A Google My Business Help thread has a local SEO who is furious with Google that over 60 of his clients were suspended from Google My Business (the local maps listings) overnight because he manages all these clients in a single account.

A consultant had over 60 clients on one account, and they were all suspended overnight. In general, if a single business gets picked up for spam, any other businesses owned by the same Google account can get suspended as well. For those of you working in bulk with many locations on the same account, there might be other rules there, I'd be interested to hear if that's a danger for larger organizations as well. Either way, for those of you with just a lot of different clients, always make sure to keep them on their own designated account. I do that with all my clients for all other services anyway (hosting, domain registration, etc) since if/when they you two part ways it's nice not to have a bunch of annoying, time consuming work to give the client their logins.
It is similar to having your spam accounts in one Google Search Console account. Don't do it if you are spamming.I honestly hate seeing this type of stuff where an SEO does something so dumb that all his clients suffer from it.

Google boost mobile-friendly algorithm

  Google announced on the webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm they launched back.Google said the update will happen beginning in May,and it increases the effect of the mobile-friendly ranking signal. Google said if you are already mobile-friendly, you do not have to worry, because you will not be impacted by this update.When the update happens, it will roll out gradually, so you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed out.

The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.
It is believed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon.” The original Mobilegeddon was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact

Kiddle

Now, you no longer need to watch over your child's shoulder while s/he is searching for something on the internet. Kiddle, a new customised search engine for children, uses a modified  version of Google search to make such activities safe and age-appropriate for children.  The search engine includes features like safe search, kid-oriented results, big thumbnails, large fonts, and modified privacy settings. However, contrary to popular perception, this is not a product offering from Google.
Entering the search site, one finds Kiddle written in the characteristic colourful Google style, this time set not against the plain white of Google, but a colourful alien planet surface. There is also a red droid alien waiting to answer all your queries.,

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Adwords-shakeup

Google made major changes to Adwords, removing right-column ads entirely and rolling out
4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.

For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page

previously, the top ad block had 1–3 ads leading to a ton of speculation in the PPC community. 

Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads which matches testing protocol, historically