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Monday, July 27, 2015

Google Releases Panda 4.2







Google tells  that it pushed out a Google Panda refresh this weekend.The rollout means anyone who was penalized by Panda in the last update has a chance to emerge if they made the right changes. So if you were hit by Panda, you unfortunately won’t notice the full impact immediately but you should see changes in your organic rankings gradually over time.This is not how many of the past Panda updates rolled out, where typically you’d see a significant increase or decline in your Google traffic more quickly. This Panda refresh is rolling out very slowly. Google said this affected about 2%–3% of English language queries.

Tuesday, July 21, 2015

SEO Audit




The main purpose of a SEO audit is to give you an idea where your SEO efforts have got you to so far. Without this knowledge, it makes no sense to perform any SEO activities, since you don't know what the return from them is. This is why a SEO professional can't do without occasional SEO audits.

Analyze Accessibility and Indexability

·         Analyze Robots.txt
·         Check 404 Errors and Redirects
·         Examine the XML Sitemap
·         Web Design/Development Audit
·         Check the Number of Pages Indexed by Search Engines

Analyze On-Page Ranking Factors

·         User-Friendly Site URLs
·         Page Content
·         Outbound Links
·         Meta Tags
·         Images

Analyze Off-Page Ranking Factors



·         Number and Quality of Backlinks
·         Position with Recognized Ranking Services
·         Presence on Social Media