Multi-Channel Funnels

You can see how your marketing channels work together to create sales and conversions. 

How does it work?

The five Multi-Channel Funnels reports show what channels customers interacted with during the 30 days before conversion or purchase. These reports provide valuable metrics such as:

• Assisted conversions reveals how and when different channels had an impact on conversion
• Time lag helps understand time to conversion
• Path length shows you the number of interactions before a conversion
• Top conversion paths illustrates the routes your customers take

Why use Multi-Channel Funnels?

• View all of your digital marketing channels in one place
• Better understand the value of your marketing efforts
• See a complete picture of the steps your customers take before purchasing or converting
• Improve your marketing based on channel performance
• Make the right digital marketing budgeting decisions

Conversion Paths

Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions, i.e. clicks/referrals during the 30 days that led up to each conversion and transaction. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

• paid and organic search (on all search engines along with the specific keywords searched)
• referral sites
• affiliates
• social networks
• email newsletters
• custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

How to customize Google ads you see in search and Gmail

 Are you getting ads in your Google search results or in Gmail that you'd rather not see? We'll show you how to customize them.

Are you getting ads in your Google search results or in Gmail that you'd rather not see?

           To give you greater control over the ads you see, Google has begun rolling out the ability to customize your ads, including blocking specific advertisers, adding relevant categories, and even opting out of personalized ads altogether.

Here's how to customize the Google ads you see in search and in Gmail:

Blocking specific advertisers

Step 1: Click on one of the "Why these ads" links next to ads in a Google search result or in Gmail.

Step 2: When the pop-up bubble appears, click on the "Ads Preferences Manager" link

Step 3: Click on the "Block this advertiser" link next to each advertiser you want to block.


Opting out of personalized ads

Step 1: Go to the Google Ads Preferences Manager.

Step 2: Click on the "Opt out" link on the left column, then click the "Opt out" button. Keep in mind that opting out will prevent you from being able to block specific advertisers.

Adding or removing ad categories

Step 1: Go to the Google Ads Preferences Manager.
Step 2: Click on the "Ads on the web" link in the left column.
Step 3: Click the "Remove" link next to the categories you want to remove. To add new categories, click the "Add categories" button.


That's it. Now you know how to customize the ads in your Google search results and in Gmail. Remember that this feature is just rolling out, so you may not have access to all the features yet. 

Online reputation management

Common techniques-Online reputation management:

 Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to get feedback or early warning signals to reputation problems. 

Online reputation management can simply be done through the following techniques:

•     Online reputation management through blogging
•     Online reputation management through article marketing
•     Online reputation management through social network marketing
•     Online reputation management through gathering feedback

Online reputation management through blogging:

            Blogging is one of the most basic techniques in managing one’s online reputation. Blogs, basically, are divided into two primary categories, a personal blog and a business blog. When it comes to online reputation management, a business blog is utilized.

Onlinereputation management through article marketing:

            Writing articles and submitting them to article directories such as Ezine, Build My Rank and Article Alley is another effective technique used in online reputation management.

Onlinereputation management through social network marketing:

          Social networking sites especially the highly popular Facebook and the so-called micro-blogging platform Twitter form a significant part in a typical online reputation management plan.

Onlinereputation management through gathering feedback:

          Online reputation management can also be done through gathering feedback directly to consumers, suppliers, clients and even employees. Some of the best tools in gathering feedback include online survey forms, live web conferences and email contact forms.

 

New in Google Analytics: Real-Time Conversion Report

It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments.

Now Google Analytics has announced a new addition to its real-time reports: goal conversions.

As you can see, the real-time Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal.
As you click on a goal or event from the list, you can drill-down into specific segment of goal, to show which page converted. Or, in the case of events, you can see event actions and labels.

It's hard to believe that over all this time goals had been completely absent from real-time. Whether large or small, goals are typically the primary reason your site exists. Whether your defined goals are page URLs or events if you have set up goals in your Analytics profile, you will now see them in the real-time reports.
Interesting to note, however, is that computed engagement goals are not available in real-time just yet. These computed goals include time on site or pages per visit. Of course, they're still being tracked as usual in the Conversions section of the Standard Reports.

If you have not yet set up Goals in Google analytics, they're relatively quick and easy to set up. Go to the Admin area of your Google Analytics account and select your desired profile. From there, click the tab for Goals and then the +Goal link. Give your goal a name, what type of goal you wish to track and the corresponding details.

For example, if you're using a URL as a goal, enter the URL.

 

If a visitor can convert a goal from multiple URLs, you can use a part of that URL and select one of the "Match" types. For example, if your conversion URL always starts with http://example.com/success/, then you can enter /success/ and select Head Match. Google provides more extensive help for setting up goals in their documentation.

Infographic – Behind Facebook’s Like Button

If you thought Facebook’s “Like” button was massive, you have no idea. This infographic reveals surprising statistics about the most popular website widget.