Google Extends length for Title and Descriptions

Google keeps experimenting on their system to provide you best and appropriate result. Google keep applying A/B testing and check which test are the most appropriate and beneficial for users and well as search engines.  Recently Google has made a change in search result page by extended length of titles and descriptions.  Google has increased characters in title now the display title in search page are around 70-71 character previously it was 50-60 character.

Meta descriptions have been increased by 100 characters whereas earlier Meta description display in search page was 69 characters. You may find many changes in search result page in coming days. Google also increased font sizes of title tags in search result.

Google Firebase App Indexing Adds More Documentation & Analytics

As we broke first (yes, we are the best), Google renamed Google App Indexing to Firebase App Indexing. Truth is, the code base is the same, so you don't need to do anything new for your Apps to be included.

Google did revamp their documentation and move it all to firebase.google.com/docs/app-indexing.

Google AdWords Adds Last Click Attribution Bidding

    Google announced that advertisers using AdWords will soon be able to adjust their bids based on a last click attribution model. Google said advertisers will be able to select from six different attribution models.The six attribution models include last click, first click, linear, time decay, position-based, or data driven.

Google added, "when you pick a new model, credit will be reassigned across the conversion path all search or shopping ad clicks on Google and your conversion stats will change moving forward. 

You can adjust bids based on your new way of counting conversions, and if you’re using automated bidding for search ads, your bids will be optimized automatically to reflect 

Google Webmaster Report

This month was pretty packed with a ton of SEO tips but the big items included many penalties, mostly manual actions. We had product review penalties, rich snippet penalties, clickjacking penalties and more warnings after warnings

Google sent about 500 manual actions per hour last year?Google told us the next Penguin update may be the last one we get. Google really and fully turned off the PageRank feed we get from the toolbar. Google also updated the quality raters guidelines and update the local rankings document. Google brought back in-depth articles after it going away and extended featured snippets.