Online PPC Management

What is the right time to invest in a Pay Per Click campaign?

If you want a lot of targeted traffic on your website, it’s the right time to invest in such a campaign. Although you get the same effect as incorporating SEO and social media, but it takes time to actually catch up, sometimes even months or more. The investment will make you come face-to-face with identifiable things that you need to change or build up, in order to convert visitors to customers on your site.

When you know exactly what your conversion goal is. For example, if you know exactly that you have to sell an item via the online medium or you have to fill a form to generate leads, then you have a basic goal in mind. In such a case when you have specific goals, it’s hard for SEOoptimization to work.

In case you have a particular product that is to be sold and it’s really in-demand, the campaign can really work wonders. You can manage to get a thousand clicks per month with it as niche market works best via the medium of online business.

Advantages of PPC campaign:

·         Before launching an out-and-out advertising campaign, if you want to test keywords in order to test keywords for getting potential customers interested in your campaign, Pay Per Click works.

·         It also ensures that the most relevant traffic comes to your website. The campaign also boasts to give you an improved ROI.

·         The campaign can provide you support when your sales are beginning to grow.

·         It also works best because of the nature of campaign management is anyways intuitive in a changing marketplace.

·         In case you need help or advice on your new marketing plans that are tailored to grow your business, this campaign works to its optimum to provide you with whatever you need, it may also include SEO advice or SEO Package suggestions.

Pay Per Click(PPC) is one of the most sought management service in the online industry because it offers higher visibility and marketing. This, because by clicking on ads you directly are made to land on the page desired. This increases traffic of the visitors. There is another advantage of cost effectiveness. Adding on to it, PPC is less time consuming when compared with SEO techniques

The 10 DOs & 10 DONTs in Google AdWords

Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize your AdWords account!

1. DO utilize the keyword planner. Google has a very excellent tool that lets you to find, expand and optimize keywords. Utilizing the tool you may be able to find quite a few long tail keywords. The tool is very excellent at what it does, but it takes a little bit of patience to be able to get the most excellent keywords.

2. DO test and measure.  The great thing in shell out-per-click advertising is that you can place a daily budget, along with a maximum you’re willing to shell out per click (bid) for a specific keyword.  The information that you can derive from these activities is priceless in that you can be taught a great deal about which advertising practices are efficient devoid of spending lots of funds.  Moreover, the information is in up to the minute. Another benefit of pay-per-click ad campaigns is that the information lets the advertiser to recognize keywords that are profitable, and optimize their site to entice organic traffic.

3. DO attract guests back to your website by means of re-targeted ads. If you would like to draw guests who have departed from your website to go back into your site, the simplest method to do this is by creating eye catching ads that are appropriate to the consumer.

4. DO utilize A/B testing to make the most excellent converting advertisements. The AdWords platform is absolutely great for A/B testing. You can make as many advertisements as you like, and you can tweak each advert in small or large ways and then measure the results. The fact that AdWords lets you measure the results so accurately makes it a great A/B testing tool.

5. DO take the time to hone your ads that will cater to the needs of your target prospective clients matching their search queries with relevant advertising messages.  When you’resending viewers to your site, it’s important to make sure that the viewers you’re reaching out to are actually interested in your products or services.

6. DO perform enough keyword research prior to deciding which keyword phrases to target with your campaign.  The Google Adwords Keyword Planner is free of charge to utilize and produces significant information that is important to the success of your efforts.  The research when done right will produce results you hadn’t expected and will expose opportunities you never knew existed.

7. DO have tightly themed Ad Groups. If you sell Pearl Earrings and Diamond Earrings, then make certain you have a different Ad Group for everyone.

8. DO utilize Conversion Tracking. You need to keep track of how much sale is costing your business, make certain the shopping cart pass off information to AdWords. This means you will be capable of seeing precisely what your return on investment or ROI is for each AdWords ads and keywords, and which traffic sources are valuable.

9. DO setup an Exceptional Website. Little changes can perk up your conversion rate considerably; you can put together more sales or produce more leads. There are a lot of other parts that require to be looked at to enhance your conversion rate.

10. DO adjust your bids per geographic location and based on actual results. Use Geographic targeting and make sure your ads are tailored to the target market. Separate campaigns for separate countries can work well. You can also exclude locations that you cannot service to or are not interested in inquiries from. Check your campaign Geo-targeting to ensure you are at least serving ads to the correct country, in the right language. If radius-targeting is being used, make sure it targets an accurate range surrounding your location.

11. DON’T choose the keywords to target merely on the basis of search volume.  At the same time as the thinking that many monthly searches for a given phrase is tempting, there are significant drawbacks to ignoring other, more important elements.  Foremost, consider the fact that a highly searched phrase is going to have more competition  and the more competition means that the expenses to target that keyword will be higher.  next, and more important than the expenses factor, consider the relevance of the keyword with deference to the searcher’s needs, and measure up to that to the actions on your website that you’d like the visitor to take.  If the keyword is not contributing to to these conditions, it is not worth the higher expenses to rationalize the lower conversion rate.

12. DON’T write your ads to try to entice as many visitors as possible.  If someone is searching for red shoes from France, and you’ve written a generic ad targeting all sorts of shoes even though you only sell rubber boots, your ad will give the wrong impression to many viewers and they would be clicking and visiting your site and they’ll hang about for about nine seconds until they realize that you don’t offer what they’re after.  They’ll bounce out of your site as quickly as they arrived and move on to other relevant companies, forgetting about you and causing you to pay for a click.  The more narrowly focused your niche, the more specific your ad needs to be.

13. DON’T pay too much attention to keyword popularity metrics. Google AdWords make the whole process look like you are doing something really wrong. It will tell you that your advertisements are not running because your keywords are not looked for, but you do not need to shell out very much attention to this. You need to concentrate on the words that you know your target prospective clients are going to type into Google. If you are sure of these, include them and evaluate the traffic level.

14. DON’T try to outbid your competitors. There is always going to be someone who has a larger budget than you. If you outbid your competitors then you may be fairly contented with your advertisements on top, but your budget will also run out faster.

15. DON’T undervalue the effect of your landing page. Your landing page may be the thing at fault. You may not be getting many conversions because your landing page is at fault. It may not be your advert, and a lot of viewers make the mistake of constantly changing their advertisements. If you find yourself in this position, then try changing your landing page. Or, have a lot of landing pages and point different advertisements at them to see which advert and landing page combination works the most excellent.

16. DON’T neglect Geographic targeting. Advertisers that don’t limit and target their businesses’ websites by location are making a big mistake. It is smarter to be conscious of geographical targeting. It is significant for advertisers to understand that disregarding such part of PPC management can in fact be harmful to the business. These little deliberations are typically knowledge supported decisions that the advertiser has to decide on, think about and keep in check so as to keep up the business. Steering clear of these errors may not at all times help out in improving the advertising, however doing these mistake will absolutely be counterproductive to the business.

17. DON’T put all your keywords in one adgroup. As soon as you set up your first account you are brought through a pace by pace procedure where you set up one campaign and one ad group. A lot of people put in all their keywords into one ad group. This may contain many not related keywords. You need to separate your keywords into separate ad groups of much related keywords that relate closely together. This way it will be effortless to create an appropriate ad that has text and a landing page that matches to your keywords. By means of this approach you will be blessed with an elevated quality score and a higher click through rate. An elevated quality score and click through rate equates to you achieving improved positions.

18. DON’T forget to optimize your landing page. Optimize the landing page of your website for Quality Score purposes and categorically optimize it for conversion rate. Whatever you declare in your ad must be included on the landing page.

19. DON’T rely too much on generic keywords. When advertisers desire to get as much search engine traffic, advertisers frequently bid on awfully generic keywords. Generic keywords are not likely to generate conversions and may require a great negative keyword list to be effective. When your ad copy is shown for generic keywords it could appear to be less related to the actual search query than a phrase or exact match.

20. DON’T stop testing. You should be testing all elements of your account such as ad copy, target 

keywords, landing pages, etc… Have a testing arrangement. Make certain all tests are statistically significant and you are not running too numerous or too little tests at any one time.

 

Marketing Strategies for Successful Business

A good marketing strategy is a very valuable tool for any business.  In order for your business to be successful, it is essential for people know about your brand as well as the products and services you offer.Some basic strategies to follow are :

1. Make Sure Your Website Can Deliver Results
An attractive website can make your business look professional. But the real benefits will depend on functionality and ability to acquire customers for your business. If your website is outdated, consider a redesign.

2. Make Blogging a High Priority
Blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get most out of your blog, you will need to set aside some time every week to write quality content. The benefits of a blog increase manifold as you increase your publishing frequency.

3. Start Building Your Email List From Day One
Most businesses are aware of the benefits of email marketing. However, many small businesses fail to leverage their website or blog to build their email list. This is best done from the start. A simple email sign-up form on your website can produce great results. Giving users an incentive to sign-up to your list is also very important.

4. Distribute Press Release Once A Month
Press releases are easy to create and can be promotional in nature. The editorial guidelines are straightforward and it is easy to get your releases accepted on major press release distribution sites. It is an easy way to market your business and boost your online visibility. For best results, contact local media including newspapers and magazines to see if they will publish your press release.

5. Take Steps to Boost Conversions
There are many small businesses that get a lot of traffic on their website but fail to convert them into leads. Your website traffic is of little use if you cannot convert them into customers for your business. There are many ways to do this. Here are some examples:
    Use good call to action on website
    Use call to action in all other marketing material
    Make sure call to action are prominently displayed throughout your website

6. Learn From Other Businesses
You can learn a lot from other successful businesses in your niche. Simply looking at their website and social profiles can tell you a lot. There are also many competitive analysis tools that your business can take advantage of. Research your competition to get inspiration and learn new ways to market your business.

7. Offer Discounts and Deals
Every consumer loves a discount. Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts.

8. Start Using Videos To Market Your Business
Videos are very popular with consumers today and offer an excellent way to market your business. There are many ways a small business can use videos as part of their marketing strategy.Displaying product videos on website is a very effective way to increase sales. Studies show that  customers are much more likely to buy if they see a video on your product or service landing pages.

9. Have an Ongoing Optimisation Strategy
Your website will be of little use if no one can find it on search engines. Simply optimizing your website at the start is not enough. To get good coverage on search engines, you will need to work on your website continuously, monitoring your statistics closely and refining your website accordingly. You will also need to update your site frequently with keyword rich content and work on building quality back-links to your site.

10. List Your Business On Popular Local Directories
Other local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important. Make sure to include a good description about your business and a link to your website.

The One SEO Mistake You Don’t Know You’re Making

What Is Content Marketing and Why Should You Care?

According to Wikipedia, “Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers”

Content marketing encompasses any type of content, such as blog posts, articles, videos, infographics and forum posts. The more you create, the more likely your content is going to be seen by someone that is interested in your product or service. In fact, the current trend in B2B services is that buyers are actively seeking out content from potential vendors and using that content to evaluate potential vendors before they are approached for a bid.

At Content Marketing World 2013 the keynote speaker, Jay Bear, presented this interesting statistic, “By the time B2B buyers reach out to vendors, 70% of the buying decision has already been made – and competitors weighed, vetted and nixed.”

Sarah Skerik of PR Newswire provided some additional insight as to the reason behind this, “The buying audience is doing a majority of their research based solely on online content, so brands must ensure that they are producing engaging, discoverable content that tells their story.”

Let’s break down exactly what this means for your business.  Your clients are now spending time researching online and putting together a short list of possible vendors. So, the first part of this means that if you are not visible online, then you are missing out on a number of potential deals, because these vendors will never find you.

The second part of the process is that, once they find you, they are going to evaluate your business by reading the content you are creating and using that to determine if you are a good fit.  This content is your chance to portray your company values, expertise and your ability to understand and respond to your client’s or customer’s needs.  If you are not actively involved in content marketing, then you are not only missing out on deals that are happening in your market, you are not even being contacted about being involved.

Now What?

The next logical step is to look at what type of content you should be producing.  One of the best things you can do is to make a list of all the questions you get asked and then simply answer them as honestly as possible.

Your sales staff is your best resource for this, as they know more than anyone the questions that your potential customers are asking.  Another great resource is your implementation staff, as they can help you understand the issues that customers will face once they receive and start implementing your solutions.

While your sales and implementation staff are great places to start looking for content ideas, your customers’ issues and expectations are constantly changing.  In order to keep up with their most current issues, you should also be doing the following on a regular basis for content ideas:

    Searching Twitter
    Visiting industry forums
    Reading related industry websites/periodicals
    Asking your customers

Content marketing boils down to creating content that your customers want to read and know more about. The more you know about your customers and their needs, the better results you’ll have with your overall content marketing efforts. When you put the focus on your customers, instead of trying to win at the SEO game, everyone wins.