App Store Optimization

App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. 

The key difference between SEOand ASO lies in what happens after users enter your website (or app page, in our case). For SEO, that’s where the process ends. The point behind including certain keyword in the text is to make sure your website appears among the top search results for relevant (and sometime irrelevant) queries.

In the Appstore however, the fun has just begun. Our purpose isn’t generating app-page traffic, but instead making sure your app is discovered by relevant, loyal users who will not only visit the app page but continue to install your app and use it on a regular basis. It’s not about traffic, it’s about Conversion.

 

Brand Awareness - Instagram

Follow the listed steps to drive sales and promote your brand in Instagram

1. Set Up Your Optimized Business Instagram Account.
2. Include a Link to Boost Traffic to Your Site.
3. Include an Informative and Interesting Bio That Hooks Followers.
4. Create Popular Instagram Posts That Users Want to Follow.
5. Promote Your Products with Creative, Professional Photos.
6. Size Your Photos for Professional Quality.
7. Use Instagram’s Editing Tools to Stand Out.
8. Create Unique Lifestyle Photos That Capture Your Brand Culture.
9. Offer Promotions and Exclusive Announcements to Followers.
10. Promote Events on Instagram and Share Exclusive Insider Access.
11. Include Hashtags to Widen Your Discoverability.
12. Share Your Followers’ Tagged Photos on Your Own Profile.

Youtube removes Ads from Non-Advertiser friendly videos

YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly. This policy has been in place for some time, the difference now is that YouTube is being more transparent when taking action against videos that violate the policy.

Here are the policies that publishers must abide by in order to monetize their content with YouTube advertising. If you want to run YouTube ads, you must refrain from publishing:

• Sexually suggestive content, including partial nudity or sexual humor
• Violence, include display of serious injury and event related to violent extremism
• Inappropriate language, including harassment, swearing, and vulgar language
• Promotion of drugs, regulated substances, including selling, use and abuse of such items
• Controversial or sensitive subject and event, including subject related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown.