Google Extends length for Title and Descriptions

Google keeps experimenting on their system to provide you best and appropriate result. Google keep applying A/B testing and check which test are the most appropriate and beneficial for users and well as search engines.  Recently Google has made a change in search result page by extended length of titles and descriptions.  Google has increased characters in title now the display title in search page are around 70-71 character previously it was 50-60 character.

Meta descriptions have been increased by 100 characters whereas earlier Meta description display in search page was 69 characters. You may find many changes in search result page in coming days. Google also increased font sizes of title tags in search result.

Google Firebase App Indexing Adds More Documentation & Analytics

As we broke first (yes, we are the best), Google renamed Google App Indexing to Firebase App Indexing. Truth is, the code base is the same, so you don't need to do anything new for your Apps to be included.

Google did revamp their documentation and move it all to firebase.google.com/docs/app-indexing.

Google AdWords Adds Last Click Attribution Bidding

    Google announced that advertisers using AdWords will soon be able to adjust their bids based on a last click attribution model. Google said advertisers will be able to select from six different attribution models.The six attribution models include last click, first click, linear, time decay, position-based, or data driven.

Google added, "when you pick a new model, credit will be reassigned across the conversion path all search or shopping ad clicks on Google and your conversion stats will change moving forward. 

You can adjust bids based on your new way of counting conversions, and if you’re using automated bidding for search ads, your bids will be optimized automatically to reflect 

Google Webmaster Report

This month was pretty packed with a ton of SEO tips but the big items included many penalties, mostly manual actions. We had product review penalties, rich snippet penalties, clickjacking penalties and more warnings after warnings

Google sent about 500 manual actions per hour last year?Google told us the next Penguin update may be the last one we get. Google really and fully turned off the PageRank feed we get from the toolbar. Google also updated the quality raters guidelines and update the local rankings document. Google brought back in-depth articles after it going away and extended featured snippets.

Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release

Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.

Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana already integrates into Edge and Bing — nothing new, as far as I can tell, despite the blog post’s “Delivering Personalized Search Experiences in Windows 10 through Cortana” headline.

Google Fully Turns Off Feed To Toolbar PageRank

   As we reported early last month, Google began officially killing off toolbar PageRank. It started on March 7 2016 but it officially ended this past Friday, April 15, 2016.Any last remanent of Toolbar PageRank was officially shut off by Google. They closed the hose, the feed, to obtain the toolbar PageRank data.All the Toolbars that worked in Internet Explorer 6 or any of the web based tools that scraped the data, they have been officially closed down.

Google has been killing off PageRank in the toolbar for years and years. In 2007, Google asked webmasters for feedback on removing PageRank and then in 2009, Google removed showing PageRank like data in Webmaster Tools (Search Console). 

Google warns site owners mobile search results

A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.Google is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show directly in the mobile search results, but only to the site owner when Google knows that the searcher is the owner of the site.

Jennifer Slegg has an old site that is not mobile-friendly, and she reported that when she views the site in the mobile search results, it says to her in the snippet, “Your page is not mobile-friendly.” That message is a hyperlink to a Google help page about mobile-friendly.Here is what Jenn sees as the site owner of a non-mobile-friendly website: