The process of improving the websites in order to achieve higher ranking in Search Engines in known as Search Engine Optimization. SEO techniques as plays an important role in internet marketing.The main objective for creating a website by any company is to make aware of about the company and its products / services.
- To promote the business at an economical rate
- To increase the site traffic and hence increases the site popularity
- To provide the needed information to the visitors in the best possible time
- To upbeat the competitors site in term of Search Engine Ranking
- 85% of all traffic on the internet is referred by search engines
- 90% of all users don’t look past the first 30 results (most only view top 10)
- Cost-effective advertising
Characteristics of Search Engine Optimization:
- Spider, Indexer, Database, Algorithm
- Find matching documents and display them according to relevance
- Frequent updates to documents searched and ranking algorithm
- Strive to produce “better”, more relevant results than competitors
Types of Search Engine Optimization:
- ON Page Optimization
- OFF Page Optimization
- Keyword research and Analysis
- Optimization of tilte tags of all important pages
- Optimization of other meta tags (description etc…)
- Optimization of header tags H1, H2, and H3
- Image optimization
- Broken links analysis & correction
- Creation & submission of Yahoo and Google Site Map
- Google analytics setup
OFF Page Optimization: - Link Buliding
- Directory Submissions(including DMOZ.org)
- Search Engine Submissions.
- Articles Submission to Directories
- Submission to Social Book Marking website
- Syndicating Rss Feeds
- Press release submission
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