Social Media New Updates

TWITTER Introduced Brand Page

Twitter is a free social networking and micro-blogging service that allows users to send "updates" (text-based posts, up to 140 characters long) via SMS, instant messaging, email, to the Twitter website, or an application such as Twitterrific. Twitter was founded in March 2006 by San Francisco start-up company Obvious Corp. In April 2007, Obvious, LLC spun off the service as a separate entity under the name Twitter, Inc. with Jack Dorsey as CEO. 

Twitter Launches Major Redesign 

Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience.

As the video above outlines, Twitter also introduced three new buttons at the top of the page — Home, @Connect and #Discover. @Connect shows who has mentioned you and suggests some accounts you might want to follow. #Discover shows what’s trending and points you to notable stories and videos.
One major difference on the homepage is that tweets appear on the right side and take up less real estate than they used to.

Mobile apps for iPhone and Android have also been updated.

One main thrust of the redesign is making “Twitter more accessible for all 7 billion people on the planet,” Jack Dorsey, chairman of Twitter, said during a press conference at Twitter’s soon-to-be new headquarters in San Francisco on Thursday. Dorsey added that the company has made it “simpler not just for people already engaged but easier for new people to discover it and find value in it. It’s the best place to represent yourself on the Internet.”

 Twitter Introduces Brand Pages
Twitter on Thursday (Dec 9) announced a program for Facebook-style brand pages.
The announcement, which was coupled with the introduction of a major redesign, will expand the number of brand pages on the platform. Launch partners for the pages include American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures, specifically for the release of Mission: Impossible — Ghost Protocol.

According to a report in Advertising Age, such brand pages will let advertisers customize their headers to make their logo and tagline more prominent. Twitter’s Advertising Blog also notes that brands can “control the message visitors see when they first come to your profile page by promoting a tweet to the top of your page’s timeline.” The idea is to highlight your best content. The Promoted Tweet on a marketer’s profile page will appear auto-expanded to let visitors instantly see the photo or video content linked from a tweet. The new design also lets brands separate their @ replies and mentions, according to Ad Age‘s report.

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