Google's Superior SEO Strategy

Google+ Profile with SEO

G+ profile now outranks other online identities that they’ve worked for years on. Google+ profile, just 5 months old, ranks #2 for my name. It now ranks higher than both Twitter and Face book profiles, even though I use those services far more often.Profiles aren’t the only thing ranking. Individual Google+ posts frequently appear in search results as well.

Google wins by employing really smart Search Engine Optimization techniques – the same SEO practices available to any online business.Face book actively prevents Google from crawling most of its content, allowing big G to access “Fan” pages, but limiting information from regular profiles.

Use SEO to your competitive advantage:

1. Incentivize Inbound Links

Not long ago, Google started displaying author photos in its search results. In order to display a photo, Google asks authors to add links from their web pages to their Google+ profile. This creates potentially millions of high quality links from the world’s most influential online publishers, all pointing to multiple Google+ profiles.

Twitter and Face book both benefit from similar links, but never before has a social media service offered such an incentive.

 

Google's SEO Tactic: Require Authors to Link to their Google+ Profile

2.Internal Linking

One thing noted about Google+ when it was released was just how easy it was to be in lots of circles, or add lots of people to your own. People who struggled on Twitter for years to build up 1000 followers, suddenly found themselves in 2000 or 3000 Google+ circles.

Google’s strategy to connect everyone on the planet also makes for good internal linking. Following more than 1000 people may not create a practical social experience, but it creates a great SEO opportunity.

Google's SEO Tactic: Encourage Large Circles Counts

3.On-Page Optimization

Google+ makes it easy to share posts from others – a feature much like retweeting on Twitter or reblogging on Tumblr. These Google+ posts frequently show up in search results as their own entries.As the title tag is one of the most important aspects of on-page optimization.

Here’s the title tag to 3 different posts, all by Rand Fishkin. Each of these posts is indexed by Google.

• Facebook – Yesterday, I…
• Twitter – Twitter / @randfish: Running test of Google+’s …
• Google+ – Rand Fishkin – Google+ – Shocking how many of the folks featured in this post form…

Which do you think ranks better for a query with “Rand Fishkin” in the search?

 

Google's SEO Tactic: Descriptive Title Tags

4. User Generated Content

Google+ has been public. As a result, every post has been crawled and indexed by Google search. The privacy settings on the profiles are simple, intuitive and encourage openness.

Google's SEO Tactic: Encourage Public Sharing

5. Show Google+ Author Profiles in Search Results

By linking to Google+ profiles in search results, they create an advantage that no other social media service can duplicate.

This demonstrates the power of rich snippets. Since Google introduced author photos in search results, webmasters have scrambled to get their mug included – the idea being that rich snippets of all kinds increase click-through rates.

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