What is SEO Breadcrumbs ?
Breadcrumbs give a visual indication where a visitor is a site.
They are useful for providing context on portals with a deep hierarchy.
They allow you to easily visit a higher point in the structure.
Breadcrumbs for SEO
One of the important aspects of site optimization is creating abundant, keyword-rich links between pages of the website. Breadcrumbs are a great mechanism for creating these links. The larger the site, more numerous these cross-links become. The “deeper” the page on a hierarchical site, the more links it will have to other pages.
Breadcrumbs have some qualities that make them the idealcross-linking tool:
* Every page links to the home page and parent pages.
* The number of links to “higher level” pages grow with the total size of the site.
* Breadcrumbs result in more links to important pages — those that have more subordinate pages.
* Useful breadcrumbs typically use keywords, thus the links are automatically keyword-rich.
* They can usually be created programmatically / semi-automatically on sites with CMS’s or stores.
What are breadcrumb links?
Breadcrumb links, also known as contextual links, are a type of navigation aid for Web pages. They provide a textual representation of a site's structure, usually a vertical hierarchy of a site. For example, on ecommerce sites, breadcrumb links often have the following format:
Home > Category > Subcategory > Product
On a larger site, the breadcrumb format might be the following:
Home > Channel Page > Category > Subcategory > Product
On a smaller site, breadcrumb links might have a very simple format:
Home > Category > Product
And if a site does not contain many pages, breadcrumb links might not be necessary at all. Some breadcrumb links are locational, as the ones I described above, or dynamic (path). A path breadcrumb trail communicates to users the path they used to find a Web page on a site.
Bread Crumbs Navigation for SEO
For effective search engine optimization of web sites and usefulness of a website one must do the following with regards to breadcrumbs:
- Incorporate breadcrumbs into online catalogs
- Checkout catalogs
- Have keyword-rich anchor text
- Limit the number of crumbs to 6 or fewer
- Avoid use of abbreviations
- Capitalize the first letter of each word
- Use full title when it is short
- Titles must be short
- Do not follow a spider's path for the breadcrumb.
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