7 Secrets to Spreading Your Influence for More Traffic and Sales

When it comes right down to it, the best customers, those that are the easiest to “sell” your products or services to, are those that find you and decide on their own that you’re the best in their field. They have decided, before they even contacted you, that they wanted to do business with you over and above any competition that you might have. People that come to you like that will nearly always be your best customers. The question becomes how to actually accomplish that.

Which one are you going to choose?

Do you see how important being an expert is? People are going to look around on the Internet before doing business with anyone in your field.

If they are given a choice between a recognized expert and someone else, you know they will choose the expert; so why not be that person? Here's what you need:

1) A commitment to excellence

Now this one really is more than a little obvious.  If you want people to see you as the best, you have to act like you are. You have to be the best at everything you do. If you’re going to do things “half way,” the market will see that, and then you can forget it.

2) A willingness to give your knowledge freely

Experts nearly always end up being seen that way because they share their knowledge. In fact, sharing what you know is really the way to being viewed as an expert. When you add that to your commitment to excellence, so that you’re producing great information of value to your market, this can make some serious things happen pretty fast.

Actually, let me back this up. Just being viewed as an expert really isn’t enough. You have to strive to be a thought leader in your field that helps to spark discussions, and even helps to determine the direction of your industry.

3) Know your relevant keywords

Many times small business owners know this, but knowing which keywords are important extends to more than your products and such.

What I’m talking about here is understanding those keywords so that you can focus your content around them. You can create titles that use those words. Now you do need to be careful with this somewhat.  You have to remember that people use the search engines. If you “over optimize” only for good rankings, then the people that will visit your site won’t like it.