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Tuesday, February 21, 2012

Google Adwords

Introducion to google adwords:
             
     Google AdWords is Google's advertising program. AdWords lets you create simple, effective ads and display them to people who are already searching online for information related to your business. Google Adwords , A Pay Per Click contextual advertisement program which is used as the majority way to advertise online.

Adwords Meaning:
             
     AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for text, banner, and rich-media ads. AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline and two additional text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. 

Pay-Per-Click advertisements (PPC)
            
     Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

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