Search Engine Result Page

What is SERP?

      It is the search engines listing of results displayed in relation to a query using one or more keywords that a user has entered. The pages of results that you will see are the SERPs. Search engine results can generates huge amounts of quality, targeted traffic that can obviously result in huge profits for your online business.

      It is important to get your website rank on top two of the SERP because generally people would not bother to go way pass beyond the 1st two pages of the result query. If you want your website to do well, then it is important to position your website as high as possible in the SERP.


      Backlinks or Inbound Links (IBL’s) are links that are directed towards your website and are the building blocks to goodSearch Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.

     Getting backlinks from high PR (page ranking) websites to yours is a clear indication to search engines that your website is popular and a vote of confidence. There are many ways to acquire backlinks.
The more incoming web links (backlinks) you have with your keyword in it’s title (also called as anchor text), the better you will rank on the Search Engines for that keyword.

Backlinks can be categorized into different types depending on the link building strategies and link relationship. The link types are:
1)1 way link
2)2 way link (aka reciprocal link)
3)3 way link

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