Conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators. If the prospect has visited a marketer's web site, examples of conversion actions might include making an online purchase or submitting a form to request additional information.
The Conversion rate is defined as follows
Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action
In internet marketing, conversion optimization, or conversion rate optimization is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert intocustomers. It is also commonly referred to as CRO
How conversion optimization works
ConversionRate Optimization is the process of increasing website leads and sales without spending money on attracting more visitors by reducing your visitor "bounce rate". Some test methods enable one to monitor which headlines, images and content help one convert more visitors into customers.
Why does conversion *rate* matter anyway?
All that seems to matter are conversions: How many sales you made, how many leads you gathered, how many people met their needs on your web site. So why (and when) does anyone care about the rate of conversion.
Every website should have a goal :
- What are my business objectives
- Why do I have a website
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