Facebook Fan Page Timelines have publicly launched! Here is a breakdown of what you need to know to prepare for the mandatory shift to fan page Timelines on March 30th. Before we begin, preview what your brand’s Timeline will look like here.
1. Cover art and profile images
- Cover photo size specs: 850 x 315 pixels
- Profile photo size specs: (see Coke bottle below as an example) 180 x 180 pixels
- Milestone photo size specs: 843 x 403 pixels
- According to Facebook’s new terms of service cover photos cannot contain:
2. Your Profile Information
The “about” description is now displayed below your profile image. Fans also can view basic insights about your page when clicking on the number of page “likes,” or fans. Here are the metrics that can now be publicly viewed by all visitors to your page:
3. Featured Apps (formerly known as Facebook Tabs)
your fans are taken directly to your new fan page. However, fan page tabs have not been discontinued altogether. They have been moved under the cover art photo, on the right-hand side, and are now referred to as “apps.” You are able to see four tabs along the top bar. “Photos” and “Likes” are displayed as a default, leaving you with two apps to feature before clicking the drop-down arrow to view additional apps. Here is a view of the expanded tabs of Coca Cola, so that you can get a feel for the display:
4. Highlighted Posts
If you are familiar with Timeline for your personal page, you may already know how to highlight posts in order to create a prominent page status. This functionality is now available for fan page Timelines. In a way, it has replaced the “Welcome” page because you can now feature promotions as a status update at the top of the page. Click the star at the top of the post to “highlight.” This will make the update larger on the screen; it stretches the update across both columns of Timeline
Another feature is the ability to highlight specific milestones and accomplishments of your brand. On your personal Timeline you can mark the dates of notable events such as getting a new dog, when your nephew was born or when you purchased a house.
6. Private Messages
Fans can directly message you on your fan page from the “Message” tab. Now, you can troubleshoot any issues and provide customer service within the Facebook platform; you no longer need to leave the space and continue the conversation via phone or email. This is one additional step for community page management.
7. Administrative Updates
Page administrators have access to a private “Activity Log” where they can see all of the updates and comments that have been made by fans and page managers. Recent updates are captured, along with an overview of page insights, at the top of the adminstrator’s view of the fan page. This new dashboard is especially helpful for brands with multiple admins who monitor and engage with fans regularly.
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