SEO Over-Optimization Penalty Coming Soon

SEO Over-Optimization Penalty Coming Soon

You thought that spending numerous hours banging away at link building would pay off in the form of higher page ranks, better search engine placement, and even give you the opportunity for potentially targeted traffic.   Unfortunately, due to an exclusive report we’ve dug up, the SEO playground will be soon made fair for all the children to play in.

Google now shows that within the next month or two a host of changes will make over-optimizing your web content, excessive link building and even tricks that were meant to throw GoogleBot off its game will cease, and a newer more highly trained Bot will roll out to make those who do nothing – provided the content is strong – worth everything.  This could cause a shock wave across the SEM world, including:

• Loss of jobs – Those hired to perform massive optimization will no longer be needed;

• Small biz could fold – Those small fries that make money off SEM efforts could fold and go home;

• Lazy get richer – Unfortunately, the lazy could now get richer than hard working gurus;

Basically, those whom have had content laying around for several years that is relevant, non-plagiarized and has been lacking massive link juice will now move to equal grounds with those who work 9-5 to make our sites shine in the eyes of targeted searchers.   Matt Cutts, the Google bad news bearer, explains to the layman that over-optimization is robbing the value of sites which have the best content yet little link activity.

What You Need To Do

As with every wind of change, there is a rebuttal; below are some easy fixes to prepare your site for the inevitable battle with older content that will ensue shortly

• If you have an old domain that is still active yet has nothing on it but ads for buying the Bender Ball, it may be time to slap some really great content on there and nothing but relevant inbound and outbound links.
• Avoid excessive Java scripting, advertisements (which is another issue getting people penalized) and frames.
• Cease your massive comment link building and forum link building efforts; sites that have no content value that lead to your site will be for naught in your link building efforts.
• Remove content that you copied from a site made in 1998 as the domain age will outweigh your keen effort to spin what was once said.
• Purchase a keyword domain.  This strategy has personally got me ranked Top 5 in Google within a week; simply use the Google Keyword Tool, find a highly searched term (example: online games) and use the Go Daddy or any other domain seller’s bulk registration tool to search for as many variations of the keyword you can buy as a domain.  Once bought, slap a WordPress blog (which we all know Google loves blogs) up and create some wonderfully relevant content, using the domain name – the keyword you found in the KWT – as a focus keyword in content while writing as many articles with variations of the keyword as your little fingers can type.
• Keep any necessary adage to text-based only and avoid decorating your new site with banner ads.

These steps will at least keep you competitive and make this newest search engine transformation easier to stomach.  Simplicity will now take over, difficulty will be surpassed, and many sites that you passed up months or years ago in ranking will now be your equal; be prepared for the challenge.