Web analytics helps you discover, monitor and set targets for your key success metrics (for example shopping cart abandonment rate or signup form completion rate). These will be vital to use and monitor during your testing efforts to understand how well your test efforts are performing.
Web analytics helps you understand and prioritize what pages on your website need optimizing the most on your website, rather than simply guessing what you should test. For example, you shouldn’t be testing pages that have very low traffic or have a low impact on your conversion goals.
Web analytics helps arm with you information that can improve website decision making, which is often critical to overcome problematic HiPPOs (Highest Paid Person’s Opinion) who are often hesitant to allow widespread testing.
Ultimately, web analytics provides you with some amazing visitor insights to help you create even better tests, and tests that will usually have a higher chance of seeing more significant conversion lifts.
Web analytics helps you understand and prioritize what pages on your website need optimizing the most on your website, rather than simply guessing what you should test. For example, you shouldn’t be testing pages that have very low traffic or have a low impact on your conversion goals.
Web analytics helps arm with you information that can improve website decision making, which is often critical to overcome problematic HiPPOs (Highest Paid Person’s Opinion) who are often hesitant to allow widespread testing.
Ultimately, web analytics provides you with some amazing visitor insights to help you create even better tests, and tests that will usually have a higher chance of seeing more significant conversion lifts.
No comments:
Post a Comment