Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. There are two categories of web analytics; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

What is web analytics?
Web analytics is defined as the process of analyzing the behavior of visitors to a website.

Benefits of Web Analytics Tool

• Monitor the return of investment for campaigns, website development, and maintenance investment.
• Determine the effective promotional tools that gives trafffic to a website.
• Be able to know the traffic sources or the referring websites of the website.
• Identify which features of the website needs improvement or deletion.
• Be able to know the demographics of the visitors.
• The most viewed web page from the website.
• From the web analytics report, be able to evaluate and see the strengths and weaknesses of the website.
• Correct and intensify the aspects of the website which causes its weaknesses.