The dust has settled but there still seems to be a lot of confusion on the best anchor text and link strategy to adopt after the recent flood of Google algorithm updates (namely the Penguin update). So I’m here to clarify how you should adjust your strategy. Before I begin let’s get one thing straight: as long as you’re actively engaging in link building for SEO, you will not have a natural looking link profile.
Anchor Text Profile
With the current direction of these Google algorithm updates, 50% incoming targeted anchor text links is the maximum you should have. Most should be broad match, followed by phrase match and then exact match at 10-15%. If you really want a natural looking link profile, you need to aim for 60% non-targeted text links and 40% targeted text links.
With the current direction of these Google algorithm updates, 50% incoming targeted anchor text links is the maximum you should have. Most should be broad match, followed by phrase match and then exact match at 10-15%. If you really want a natural looking link profile, you need to aim for 60% non-targeted text links and 40% targeted text links.
Anchor Link Profile
“I was planning to build new backlinks with primarily our brand name, and to a lesser degree naked anchor text through posting comments on Commentluv enabled blogs across a range of PR’s, and other dofollow blogs. Is this considered a spammy tactic by Google?”
“I was planning to build new backlinks with primarily our brand name, and to a lesser degree naked anchor text through posting comments on Commentluv enabled blogs across a range of PR’s, and other dofollow blogs. Is this considered a spammy tactic by Google?”
Diversity of Websites and Webpages
A natural link profile would have a diverse range of incoming links from different types of websites to different pages on your website.
A natural link profile would have a diverse range of incoming links from different types of websites to different pages on your website.
Now Prompt People to Link to You
If you’ve put in the time and effort to create quality website content and in-depth articles solving your consumer’s problem, then you’re off to a good start. It’s discouraging if people aren’t linking to your website or content. Trust me I know all about this. But often it’s because they just aren’t aware of it.
If you’ve put in the time and effort to create quality website content and in-depth articles solving your consumer’s problem, then you’re off to a good start. It’s discouraging if people aren’t linking to your website or content. Trust me I know all about this. But often it’s because they just aren’t aware of it.
1 comment:
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