How to measure SEO Effectiveness

Every website SEO performance and results can be measured through following three factors.

1.       Monitor Keyword Rankings

2.       Analyze Monthly Visitors

3.       Track Leads & Conversions

1) Monitor Keyword Rankings

Initially every website will be targeted to few keywords which are relevant to respective website niche. SEO Professionals should make sure that “respective landing pages of the website should be indexed & ranked for targeted keywords”. If your website is started ranking for few long tail keywords in the first month itself, it means “your SEO team is doing the right job”. Also month over month keyword rankings positions should be improved. With the help of following kind of report everybody can measure their SEO effectiveness.   

2) Analyze Monthly Visitors

Every website visits can be tracked through Google Analytics. It’s free tool offered by Google, also simple to install & activate on website. Usually for a new website minimum two months’ time required to receive traffic from search engines. From 3^rd month onwards every website will start receiving little traffic and it should be gradually increased month over month. Of course, traffic increase in every month is a difficult task, so at least existing minimum traffic shouldn’t be decreased.

If your SEO team is continuously adding new content pages then the traffic should be improved. So keep an eye on website traffic and measure your SEO team efforts. Ask your SEO team to provide monthly improvement stats and reports for your reference.

3) Track Leads & Conversions

Your website should have Phone number, Email ID and Inquiry box if you are offering services. If your site is an eCommerce portal then it’s important to have online payment facility, so that visitors will purchase your products through online.