Social Media Guidelines to Follow

Social media marketing management encompasses building your brand, loyalty, customer base and much more.

Five important B2B social media marketing guidelines.

Join the Right Networks

When developing a social media strategy it’s important to be active in the social networks that make the most sense for your brand. Facebook is the largest social network, but due to its size there is a lot of noise and distraction and it may not be the best place to spend the majority of social networking time. Some industries have niche social networks that may be beneficial.

Personality

Social media is about being social and provides a great opportunity to “humanize” your brand. Ultimately, people want to buy from other people. Instead of hiding behind a company logo in social media, introduce followers to the people that work at the company.

Have a Conversation

Don’t just use social media as a promotional tool. Spend time relationships with followers. A positive relationship can be a contributing factor towards deciding to do business with a company.

Network

In addition to connecting with current and potential clients and customers, social media is also a great way to network with other professionals and influencers in the industry. Getting noticed by industry bloggers and reporters can lead to additional marketing opportunities.

Produce Quality Content

Social media posts should be a mix of conversation and content, not one or the other. To help get them over to your site, include links to blog posts, white papers, E-books, etc.

For more information,
www.webindia.com