The State of SEO in 2012

 Many things have changed in the Search Industry

• Panda got global (ruining half the world's vacations last August), and actually, we are at its release 3.7;

• A Penguin has been unleashed free to kill any site with an over optimized link profile;

• Google decided that only keywords referrals from organic searches were private;

• Google started an aggressive monetization policy in strong industries' verticals (Flight, Hotels, Cars...), making even thinner the presence of organic results above the fold;

• The Knowledge Graph had been released;

• Google+, with some hiccups, has started having some traction and surely an increasing importance from an SEO point of view;

• We all started talking about Author Rank;

• And we are still discussing about the relevance of Social Graph in the SERPs;

• Bing has improved its pro SEOs policy considerably;

• Mobile and its importance also for SEO is not a niche for fews early adopters anymore.