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Wednesday, September 12, 2012

Google Fluctuation


                Google Fluctuation refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions. The term Google Dance was adopted as while an update is being processed the position of a website in Google seems to "dance" as it fluctuates. 


Here are some reasons that make website’s rankings fluctuate on Google:

SEO Optimization Removal: it’s possible that if you have removed you Seo work – optimized pages from your website probably by updating your old files to the server, you have caused your site’s rankings to be dropped.

Posting fresh content: Google values fresh content on sites; Adding a new post  to your blog, posting a new article on your website or simply rewriting your site’s homepage could bring forth Google bots to move your website up the scales a few notch. Same could go for your competitors. However, the improvements in rankings don’t last that often unless you keep on updating your site’s content.

Copy Cat - Duplicate content: this is also more likely a guess as I didn’t found any proof  but I was just reading Google Webmaster Help and someone had claimed if your site’s content is copied by someone else, it could fluctuate your rankings. However, I have heard with duplicate content is that rankings will drop to 10+ pages of Google SR’s.

Different Google bots: each Google bot (spider) uses a slightly different algorithm; so, theoretically, when different spiders visit your site, they would rank your site according to their algorithm.
Multiple Data center: Fluctuations occur because Google has multiple data centers, (ips) which responds to queries. Also, Google has implemented rolling algorithm changes, so you can often feel when small changes happen if you are ranked for a competitive keyword. Its my experience that when my sites drop down in ranking for specific keywords, you will find for the next few days your site will jump or drop in positions until Google has the whole lot ironed out.
 

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