Google Analytics introducing Content Experiments!


Google Analytics announced content experiments for goals measuring, testing and optimizing in one place. Content Experiments allows  to test how well different version of your web pages work from your random visitors.

Google integrates content experiments to Google Analytics tool and reporting much better to Website optimizer. Google will say goodbye to the standalone tool Google website optimizer on August 2012. According to Google Analytics Blog,

    "The last day you’ll be able to access Google Website Optimizer, and any reports for current or past experiments, will be August 1, 2012." 





Content Experiments, What you can do:

•     Compare how different web pages performing with your website visitors
•     Define the percentage of your visitors are included In the experiment
•     Choose what type of goal you’d like to test
•     Get updates by email about how your experiment id doing

Content Experiments easy to test your web page how performing from  visitors. You can define after the experiments which page getting the more conversions and all. It will provide advance reports like page metrics, goal conversions, how many visitors engage your experiments etc.