Google Update September 2012 Penguin Panda Links & Local Search

Everyday since August 30th, 2012 we see change after change in the Google search results. New local listings are being included on a rapid scale, link building tactics are influencing “random” keywords to rank instead of the ones exactly being marketed for, and sites are being penalized for having the “wrong” links.
I am sure you have seen your own site moving around quite a bit. You could quite possibly even be ranking high for long tail keywords one day and the next day back on the mark for the head terms. Well this is a test not only for internet marketers and website owners, but also for Google. There are so many different algorithms in place at this point that we all must be careful to only put the good content out there to rank for all these fluctuations.
Careful considerations should be made to the following internet marketing strategies in order to combat against such fluctuations and keep your business increasing website traffic.
Google Local Search Additions
New local search listings are good for some bad for others, but either way they are quite easy to influence. Links with your name, address, phone number that usually come from websites with good value will help put your website in the rankings for local search.
“Wrong” Links
Traditional link building tactics are taking a beating in September. The Google web spam team, panda updates, and penguin updates are picking up linking schemes like a magnet and devaluing them along with the websites they are linking to.
New Link Building Tactics
Exact match linking has become the trickiest portion of link building in the past month or so. To be put simply it’s either going to hurt a lot or help a lot. However, if done in a new fashion which is not exact match your rankings will increase substantially over a few days. Partial match branded links are the way to go.
Why? Well because Google loves brands.
Guess what else Google loves… Inadvertent keyword marketing through back linking.
Pro Tip:
Don’t link to your website with the exact keyword phrase you want to rank for because it may hurt you.
Seo Hop Secret Tip:
DO link to your website with a long phrase of words that do include your exact keyword phrases.
Now to make you smile again By linking this way your are marketing for more keywords than you expect to rank for and gaining more traffic from long tail keywords as well as the head term. Smile your getting more traffic from more sources!