8 Steps to Guest Blogging Artistry for Free Links

Why guest blog?

• Quality back links.
• Free traffic to your site.
• Exposure.
• Building authority in your niche.
• Building reciprocal relationships with influences in your industry.

Step1: Target Relevant Blogs:

Start off with a Google search for industry/theme/keyword-related blogs and refine the query by adding in a keyword like “guest blog” and “submit a post”.

 

Step 2: Determining a Blog's value:

 

                         Once the mechanical metrics are covered, use your human eye to determine the blog’s value:

• Do they have an About section?
• How frequently do they post?
• Is their content consistent?
• Are people commenting on blog posts?

 Step 3: Reach Out With A Personalized Message:

                      Give some background information on what you do so that they have an idea of who they’re connecting with.

Step 4: Have a Unique Value Proposition:

                   The most influential factor in your outreach approach will be showing them what they and their readers will get out of your guest post.Ask about their readers and target your article toward the audience.

Step 5: Follow the Guest Post Requirements:

                          Investigate the guest post requirements to minimize the amount of back and forth correspondences between you and your target blog.

Step 7: Offer Awesome Content:

                          Create unique, link-worthy and relevant content that is suitable to the target blog’s audience.

Step 7: Get A Contextualized Link:

                           Links in content are much better than in author bios.

Step 8:Build Relationships:

In order to get to the A-list blogs, you have to first make a name for yourself in the B and C properties that are moving up. It’s good for your name and brand to target the up-and-coming blogs because once they expand, and you’ve maintained a reciprocal relationship with them, you open yourself up to many opportunities to write for them on a consistent basis. You can also get them to post on your site, nurturing that two-way relationship.