Multi-Channel Funnels

You can see how your marketing channels work together to create sales and conversions. 

How does it work?

The five Multi-Channel Funnels reports show what channels customers interacted with during the 30 days before conversion or purchase. These reports provide valuable metrics such as:

• Assisted conversions reveals how and when different channels had an impact on conversion
• Time lag helps understand time to conversion
• Path length shows you the number of interactions before a conversion
• Top conversion paths illustrates the routes your customers take

Why use Multi-Channel Funnels?

• View all of your digital marketing channels in one place
• Better understand the value of your marketing efforts
• See a complete picture of the steps your customers take before purchasing or converting
• Improve your marketing based on channel performance
• Make the right digital marketing budgeting decisions

Conversion Paths

Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions, i.e. clicks/referrals during the 30 days that led up to each conversion and transaction. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

• paid and organic search (on all search engines along with the specific keywords searched)
• referral sites
• affiliates
• social networks
• email newsletters
• custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs