Common techniques-Online reputation management:
Reputation management is the practice of monitoring the reputation of an
individual or brand, addressing contents which are damaging to it, and
using customer feedback to get feedback or early warning signals to
reputation problems.
Online reputation management can simply be done through the following
techniques:
- Online reputation management through blogging
- Online reputation management through article marketing
- Online reputation management through social network marketing
- Online reputation management through gathering feedback
Blogging is one of the most basic
techniques in managing one’s online reputation. Blogs, basically, are divided
into two primary categories, a personal blog and a business blog. When it comes
to online reputation management, a business blog is utilized.
Writing articles and submitting them to article directories such as Ezine, Build My Rank and Article Alley is another effective technique used in online reputation management.
Social networking sites
especially the highly popular Facebook and the so-called micro-blogging
platform Twitter form a significant part in a typical online reputation
management plan.
Online reputation management can
also be done through gathering feedback directly to consumers, suppliers,
clients and even employees. Some of the best tools in gathering feedback
include online survey forms, live web conferences and email contact forms.
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