Captivate with Content
From an SEO perspective, search engines like Google will continue to provide users with the most relevant data. Since users are searching with more semantic queries, as content marketers and business owners, we must focus on quality over quantity.
Proper Promotion
When it comes to marketing your content, keep in mind that it is usually twice as difficult to market your content than it was to write it. A great article is nothing when it is not reaching its intended readers, so take some time to find the appropriate channels.
Give Social Media Some Love
Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook and Twitter. In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services have swept through.
Build Links
The concept of link building is where SEO becomes very murky because most search engines have penalized many sites in the past for obtaining links from shady sources. In 2013, Google updated their algorithm to lower the rank of sites that utilized black hat SEO techniques like “link farms” or “link circles” and will continue to penalize websites that link to sites that aren’t industry relevant or significant in any way.
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