Google has made some
changes to how they are displaying mobile search results, and if you're
currently ranking number one for your queries and have sitelinks, your
click-through rate (CTR) from mobile devices on those searches might get
significantly higher.
Larger Titles for
Websites with Sitelinks
The first mobile
search test reported by Google Operating System is one that will make those webmasters with many sitelinks
quite happy.
When the top search
result features a site that has multiple sitelinks, Google is increasing the
size of the font for that title. This means that on many mobile phones, users
will only see that first result on their screen, pushing all other results
further down (e.g., Google News) so they are barely visible on the screen:
The title does get
truncated significantly more than it would with the regular search results
without the title being enlarged. However, the larger title is definitely
eye-catching and should significantly increase CTR, so long as the truncation isn't causing the result to seem like a poor match to the searcher.
This new change seems
to affect multiple search queries and both Android and iOS devices, including
both Google Chrome and Safari.
Website Info Cards
Google is also testing site info
cards within mobile search results. While the site info cards are fairly common
in desktop searches, they are new to
mobile.
These new mobile info
cards also give the first search results significant real estate space on a
mobile device, including the entire screen on mobile phones. If the listing has
sitelinks, they are shown beneath the info card.
The test with these
site info cards is currently only being shown to those who are not signed into
a Google account, so make sure you're logged out before testing it with your
own search queries.
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