Google Analytics Adds A New AdWords Report For Aggregate Account Reporting

Google announced that there is a new Google Analytics report for AdWords customers who manage multiple AdWords accounts for the same site.Google explained that many advertisers have multiple AdWords accounts linked to a single Google Analytics property. So they are enabling you to see your data gathering and reporting in a single interface. Google is launching a new "Accounts" report in the AdWords section of Google Analytics.

The account report allows advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. From there you can drill into a specific campaign. This report shows you both AdWords metrics, i.e. Impressions, Clicks, CPC and Google Analytics metrics, i.e. bounce rate, time-on-site, % new users.

Use the AdWords Accounts report to evaluate the overall performance of each of your linked AdWords accounts. See aggregated metrics for each account in a single row.Once you've identified accounts that are underperforming according to your advertising goals, consider optimizing those accounts. You may also want to consider allocating more resources to high performing accounts.