AdWords Editor is a faster way for power users
to manage their AdWords account and the new version aims to improve efficiency
with the tool and their users.
Here are the list of changes:
Redesigned interface
Type list
Pop-out windows
More powerful accounts manager
Faster account navigation, download, and upload speeds
Make multiple changes tool
Type list
Pop-out windows
More powerful accounts manager
Faster account navigation, download, and upload speeds
Make multiple changes tool
AdWords Editor
has an updated interface for easier account navigation and management,
including: a visual refresh, updated layout, re-organized options and settings,
streamlined data view and toolbar, more prominent search, and revamped tools.
The redesign allows you to both quickly perform common tasks and access
advanced features and settings.
The type list
(which includes Keywords, Ads, Ad groups, Campaigns, etc.) is now located in
the sidebar, under the tree view. Click any item type to update the data view.
You can also see the number of items (for example, the number of keywords) for
your selected campaign or ad group.
Open pop-out
windows by selecting your account or any number of campaigns and/or ad groups,
then double-clicking a type in the type list or clicking the pop-out arrow
icon. Pop-out windows allow you to view different parts of your account,
campaigns, or ad groups at the same time.
The accounts
manager now allows you to add and manage an entire MCC account, as well as
download data for multiple accounts at the same time. You can also view the
total number of changes, errors, and warnings in an account from the accounts
manager.
Experience
improved account download and upload speeds, as well as faster navigation and a
streamlined experience within AdWords Editor.
The Make
multiple changes tool automatically organizes your text into rows and columns
to allow you to add, update, or remove multiple items at once.
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