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Thursday, December 11, 2014

Google AdWords Editor Version 11

AdWords Editor is a faster way for power users to manage their AdWords account and the new version aims to improve efficiency with the tool and their users.

Here are the list of changes:

Redesigned interface
Type list
Pop-out windows
More powerful accounts manager
Faster account navigation, download, and upload speeds
Make multiple changes tool

AdWords Editor has an updated interface for easier account navigation and management, including: a visual refresh, updated layout, re-organized options and settings, streamlined data view and toolbar, more prominent search, and revamped tools. The redesign allows you to both quickly perform common tasks and access advanced features and settings.
The type list (which includes Keywords, Ads, Ad groups, Campaigns, etc.) is now located in the sidebar, under the tree view. Click any item type to update the data view. You can also see the number of items (for example, the number of keywords) for your selected campaign or ad group.
Open pop-out windows by selecting your account or any number of campaigns and/or ad groups, then double-clicking a type in the type list or clicking the pop-out arrow icon. Pop-out windows allow you to view different parts of your account, campaigns, or ad groups at the same time.
The accounts manager now allows you to add and manage an entire MCC account, as well as download data for multiple accounts at the same time. You can also view the total number of changes, errors, and warnings in an account from the accounts manager.
Experience improved account download and upload speeds, as well as faster navigation and a streamlined experience within AdWords Editor.
The Make multiple changes tool automatically organizes your text into rows and columns to allow you to add, update, or remove multiple items at once.


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