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Friday, March 6, 2015

Improving your Social Shares

#1 Add Meta Data

Provide meta details as part of your post. Then, when someone shares your content to Twitter, Facebook, LinkedIn or Google+, it will be displayed in the best possible way on each channel.

#2 Make Image Sharing Easy

Create engaging images for your posts and then encourage your website visitors to share them.
Among other functionalities, SumoMe allows you to put social sharing icons on images. Therefore, when someone hovers over an image in your blog post, they will see an option to share on Pinterest, Facebook or Twitter.

#3 Optimize for Mobile

If you check your analytics, you’ll probably find that at least 20% of your traffic comes from a mobile device.Optimize for mobile sharing, so your fans can share on the go.



#4  Create Tweetable Snippets

Add ClickToTweet links to your site, so your visitors can effortlessly share your content via Twitter. Sign in, authorize the app and create a simple tweet: a title, quote, stat or question in the text, along with the article link. Then add the ClickToTweet link to text (or link with Twitter image) to the post. Then when someone is reading the article and is inspired to send it to his or her network, they’ll click to share your pre-populated tweet.

#5 Experiment With Titles

The titles of your blog posts have a huge bearing on the number of shares they get.Write compelling titles that will strongly encourage people to click on your post.

#6 Reshare Content

After you create a new piece of content, come up with a schedule to share it several times, so more of your audience sees it.It’s highly unlikely that 100% of your audience is online when you share a blog post, especially on a platform like Twitter, so the majority of your followers probably won’t see it.

#7 Find the Right Posting Times

The best time to post content depends on multiple factors: the industry, the type of people you’re targeting, the type of content and more.A lot of it comes down to trial and error. Use tools such as Buffer to schedule content for a variety of times. Then look at the analytics to see which times got the best engagement and activity.



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