Understand the Behaviors of Your Mobile Audience
Mobile users are distracted when using their devices. More people are choosing the mobile device as their only form of accessing the Internet. Because of mobile, customers now have greater control over the format and style of content they consume. Businesses must now order their content marketing efforts to be optimized and easily digestible on mobile devices – and even seek to create exclusive content for mobile users.
Mobilize Your Site With Responsive Design
Mobile sites should be built with the finger in mind. Use large buttons for call to action events, and make the targets big so they are easy to tap. Ideal mobile CTA buttons should be at least 44×44 pixels, the site should incorporate touch events (swiping, pinching, etc.), and text links should be spaced out. Ensure a smooth and unobtrusive experience for your mobile audience.
Distribute your content through mobile
Learn to use numbers and short subheads to make content easier and more inviting. Anything longer can be wrapped around a mobile screen – or even worse, cut off completely. Challenge yourself to write succinctly.
Mobile users are distracted when using their devices. More people are choosing the mobile device as their only form of accessing the Internet. Because of mobile, customers now have greater control over the format and style of content they consume. Businesses must now order their content marketing efforts to be optimized and easily digestible on mobile devices – and even seek to create exclusive content for mobile users.
Mobilize Your Site With Responsive Design
Smartphones, tablets, smartwatches — the amount of devices and resolutions available in today’s market is greatly expanding. How do you deal with different screen sizes? You could do nothing…and lose your mobile customers in the first five seconds.
Or, you could utilize responsive design plugins and tools to adapt with these devices. Responsive design is a fairly new practice which uses media queries to determine screen size, and adjusts the content accordingly.Most common responsive design tools include Responsive WordPress themes – including Themeforest and Studiopress. These themes provide the responsive foundation for the entire site.Alternately, companies can create an entirely separate mobile site (e.g., mobile.walmart.com, m.facebook.com), though development and maintenance costs can increase with separate sites.
Design for touchMobile sites should be built with the finger in mind. Use large buttons for call to action events, and make the targets big so they are easy to tap. Ideal mobile CTA buttons should be at least 44×44 pixels, the site should incorporate touch events (swiping, pinching, etc.), and text links should be spaced out. Ensure a smooth and unobtrusive experience for your mobile audience.
Distribute your content through mobile
Learn to use numbers and short subheads to make content easier and more inviting. Anything longer can be wrapped around a mobile screen – or even worse, cut off completely. Challenge yourself to write succinctly.
The mobile audience wants content on demand, and they don’t wait long before going elsewhere. 74% of consumers will leave a mobile site after just five seconds – and 46% are unlikely to return if the site didn’t work the first time. The initial impressions are even more crucial in mobile, simply because there are so many other sources and distractions to draw away attention.Your audience is already mobile. It’s your turn to choose to be mobile.
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