Video marketing is a diverse and very
powerful tool in all aspects of business today. When used in conjunction with
your marketing program it is one of the strongest tools that a business can
possess .Strong video marketing campaigns produce results across almost 70
percent of businesses today. Video marketing helps to generate needs and view
conversation online and to bring awareness of your product to the public. The
power of a strong video is a lasting impression in the minds of the public
better utilizing marketing dollars as opposed to no video at all.70% of video
viewers watch more than 3/4 th of the video. More than 80 % of senior
executives watch more online video today than they did a year ago.Marketers
believe that video marketing is effective for brand awareness and online
engagement.Using video in the email subject line boosts open rates . Video
plays a vital role in best ROI. Some of the video marketing strategy
should include the following
Just as you
time your tweets and Facebook posts to run consistently, your video marketing
plan should have legs, as well. Instead of posting one video about a new
product, think of your campaign in terms of a series.
Social media has revolutionized the way online users communicate with each
other, with short, concise statements trumping longer forms of content.
Micro-video apps shorten videos to less than ten seconds, making them ideal for
sharing on sites like Twitter and Instagram.
One way to
connect with customers is by posting tutorials relevant to your line of work.
While it may seem as though you will be giving away your secrets, you’ll
actually establish yourself as a subject matter expert, leading viewers to want
to learn more about your business.
An even better way to connect with customers is to put them behind the
camera. User-generated content is more likely to generate a response than
company-generated content. Instead of spending hours coming up with a script
and producing a powerful video, invite your customers to create one of their
own. Offer a prize for the best video showcasing customer use of your product
and you’ll likely get an overwhelming response.
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