A mobile optimised website is a simplified version of a site, designed for smartphones and tablet devices for ease of navigation and readability.Mobile users need, no demand, a suitable experience on your site; it needs to be:
- East to load
- Easy to read
- Easy to interact with
Users are more likely to convert on sites optimised for mobile devices; Bing Ads reported that the smartphone conversion rate was 23% for those not optimised for mobile and 60% for mobile optimised sites(5)… the stats speak for themselves right? If your site is not optimised for mobile you’re losing customers! 30% of users will abandon a purchase from your site if the shopping cart is not optimised for mobile. I’m part of that 30%.
Typically a separate site served on an alternate URL, m.example.com for mobile users.
Pros:
- A design that is fully optimised to work on smaller screens
- You have the ability to adjust content to respond to top ranking mobile search queries or products purchased more often on mobile tan desktop
- Faster load time for the user
Cons:
- Cost and management time required to monitor and optimise two separate sites
- SEO is managed seperately on a mobile site
- Can lack flexibility to adapt to new screen sizes as they’re released
A responsive design automatically adjusts to different viewing conditions, such as screen size and orientation.
Pros:
Management time and costs are lower due to a single URL, sitemap that adapts to all device types automatically and updates apply to all device types
Cons:
The site will require a complete overhaul in-terms of architecture and design – a one-off investment
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